Following YouTube, TikTok is experimenting with its own tool for detecting AI-generated likenesses.
TikTok has introduced a new feature that allows creators to report AI deepfakes of themselves directly.
AI deepfakes have become a significant issue for creators, and TikTok is now taking action. Social media consultant Matt Navarra noticed the platform quietly piloting a new opt-in tool designed to detect AI-generated content that mimics a creator’s face, enabling them to flag such content directly.
TikTok is experimenting with an AI likeness detection tool for creators. @tiktok_us is currently testing this opt-in tool with a small group of US creators, which identifies AI-generated content that may use a creator's likeness without their permission. pic.twitter.com/XxTF4nUETz— Matt Navarra (@MattNavarra) July 17, 2026
Zachary Kizer, a spokesperson for TikTok US, confirmed to The Verge that the test is being conducted with a limited number of creators in the United States. This move positions TikTok closely behind YouTube, which has already rolled out its own likeness detection tool to qualified creators aged 18 and over after months of testing, and has even provided comparable protections to celebrities and talent agencies earlier in the year.
To combat deepfakes, TikTok requires a scan of your real face.
The AI likeness detection tool from TikTok is voluntary, but creators wishing to utilize it must first verify their identity using Jumio, which involves submitting a real-time selfie and an ID verification. According to Kizer, TikTok does not retain ID documents, and facial data is only used to match a creator’s likeness and identify possible unauthorized AI-generated content.
Once verification is complete, TikTok initiates scanning for AI-generated content that may include the creator's face or likeness. If potential matches are found, creators can review these and report any posts or accounts they believe are impersonating them.
TikTok
Why is TikTok’s voluntary approach significant?
Recent developments have highlighted how quickly AI-generated likenesses can spark controversy. Earlier this month, Meta introduced Muse Image, which allowed anyone to generate AI images from public Instagram photos, with all accounts automatically opted in. The backlash was rapid enough that Meta retracted the feature just three days later, acknowledging it had made a misstep.
TikTok takes a different approach: verification is mandatory, participation is voluntary, and creators maintain control. With both YouTube and TikTok at the forefront of this type of protection, AI likeness detection is fast becoming an expected tool for creators on all major video platforms.
Manisha Priyadarshini is a tech and entertainment writer with over nine years of editorial experience.
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Following YouTube, TikTok is experimenting with its own tool for detecting AI-generated likenesses.
As deepfakes become more prevalent, TikTok is following YouTube by offering creators tools to identify and report unauthorized AI representations of themselves.