Apple has an impressive array of products planned for release later this year.
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Apple has spent a significant portion of the last year trying to catch up in the AI discussion, but if a recent report is to be believed, the company is gearing up to demonstrate that it still excels at hardware production. According to Bloomberg’s Mark Gurman, Apple has an exceptionally ambitious product plan that spans into late 2026 and 2027. While yearly iPhone updates are standard, the array of devices in development suggests the company is attempting to reinvent several product categories simultaneously. And honestly? It’s about time.
For years, Apple's product launches have largely adhered to a predictable pattern: faster chips, marginally improved cameras, and incremental enhancements to already leading products in their categories. This isn't necessarily a critique; those products continue to sell remarkably well. However, it hasn't exactly been a thrilling time for those eager to see Apple make bolder moves.
Apple's lineup appears to be exceptionally full
The initial wave of products is anticipated to launch later this year. Gurman states that Apple is set to unveil the iPhone 18 Pro and Pro Max, along with what could be its first foldable iPhone. This foldable device, referred to as the iPhone Ultra and aimed at the premium segment, would signal Apple’s long-awaited entry into a space that competitors like Samsung have explored for years.
MacRumors / MacRumors
The company’s wearables division may also see some updates. New Apple Watch models, including refreshed versions of the standard and Ultra models, are expected. In addition, Apple is reportedly developing revamped Macs, a new entry-level iPad that supports Apple Intelligence features, and possibly a new smart home hub. Gurman also highlights that updated versions of the Apple TV and HomePod mini are undergoing advanced testing. Each year, we expect new iPhones, Apple Watches, and Macs. What sets this year apart is the substantial number of products in the pipeline, making Apple’s upcoming roster appear unusually crowded.
From foldables to smart glasses, Apple is expanding its vision
The most exciting developments may not emerge until 2027, the year marking the iPhone’s 20th anniversary, for which Apple plans to celebrate in style. Gurman indicates that the company is preparing special anniversary-themed iPhone models to coincide with a second-generation foldable device. Moreover, Apple is reportedly working on AirPods equipped with built-in cameras that could transmit visual information for AI-driven experiences. The company is also said to be making strides towards introducing its first smart glasses—a product seen as Apple’s eventual answer to devices like Meta’s Ray-Ban smart glasses. If that wasn't enough, Gurman mentions that Apple is investigating a robotic tabletop device for home use and future iterations of its Vision headset platform.
Apple Glasses Gemini AI
Some of these products might still change, be delayed, or not launch at all, which is the nature of long-term planning. However, collectively, they indicate that Apple is preparing for a period that diverges significantly from the relatively cautious product strategies of recent years. The key question isn’t whether Apple can release all these devices but whether any of them could become the next iPhone, Apple Watch, or AirPod—a product category that truly revolutionizes how people interact with technology. That’s a high standard. But if Apple’s roadmap unfolds as Gurman suggests, the company will undoubtedly have many opportunities to meet it.
Shimul is a contributor at Digital Trends, bringing over five years of experience in the technology field.
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Apple has an impressive array of products planned for release later this year.
Apple might be preparing for one of its most active product cycles in recent years. With potential offerings including a foldable iPhone, AirPods with cameras, and smart glasses, the company's upcoming plans appear to be quite full.
