ChatGPT is suggesting fraudulent websites that may steal your credit card information.
The chatbot is highlighting fake replicas of defunct retail brands, and scammers are intentionally creating websites designed to manipulate its recommendations.
Nadeem Sarwar / Digital Trends
Fraudsters have discovered a fresh method to reach consumers: utilizing ChatGPT for their advertising. As reported by The Guardian, the scam-checking service Ask Silver has identified that OpenAI’s chatbot is directing users to fraudulent retail sites constructed to collect payment information from unsuspecting buyers. These sites replicate genuine storefronts and employ legitimate-looking URLs, making them challenging to detect without careful examination.
Defunct brands are particularly vulnerable
Scammers seem to be specifically targeting brands that have recently ceased operations or been acquired, creating a disconnect between consumer interest and an online presence.
Anna Jones from Ask Silver informed The Guardian that Russell & Bromley, a British footwear retailer that went into administration in January 2026, serves as a case in point. With no official site existing after Next took over the brand, fraudsters developed a convincing duplicate and optimized it for visibility in ChatGPT’s search results. Shoppers inquiring about Russell & Bromley products are directed straight to this clone.
Jones mentioned that one possible explanation is that malicious actors have infused ChatGPT’s training data with material crafted to promote fake pages, a strategy often referred to as data poisoning.
Pranob Mehrotra / Digital Trends
OpenAI seems to have updated its shopping query results concerning Russell & Bromley. It now includes a warning, stating, “Several websites promoting Russell & Bromley products at 80% appear suspicious and may not be official retailers. Recent reports have indicated the emergence of fake Russell & Bromley stores in AI-generated search results.”
An escalating issue as AI takes charge of shopping
Research from last year indicated that ChatGPT already faces challenges in providing consistent and trustworthy product recommendations, but misdirecting users to fraudulent sites marks a more severe issue. This concern is likely to intensify as AI further integrates into the purchasing process.
Louise Baxter of the UK’s National Trading Standards warned The Guardian that scammers quickly adapt to new technologies. With proactive AI shopping still in its infancy, the opportunity to tackle this vulnerability is limited.
Pranob is an experienced technology journalist with over eight years dedicated to covering consumer technology. His writing has been…
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ChatGPT is suggesting fraudulent websites that may steal your credit card information.
According to the scam-checking service Ask Silver, ChatGPT is displaying fraudulent replicas of inactive retail websites when users seek product suggestions. These counterfeit storefronts aim to capture payment details.
