Amazon introduces vertical videos suitable for doomscrolling in the Prime Video app.

      Prime Video Clips could assist you in selecting your next movie in mere seconds.

      Amazon is introducing a new feature for Prime Video known as Clips, which functions as a vertical short-form video feed. This allows users to swipe through scenes from movies, series, and sports directly within the app. Essentially, Prime Video aims to capitalize on the habits popularized by TikTok, Reels, and Shorts, where a humorous or chaotic moment can promote a show more effectively than a polished trailer.

      How will Clips function within Prime Video?

      Clips debuted with NBA highlights on the NBA collection page during the 2025-26 season, and Amazon is now broadening its scope to include scenes from various movies and series available on Prime Video.

      To access Clips, users can scroll to the Clips carousel on the Prime Video mobile home screen and select any video. This opens a full-screen vertical feed featuring personalized clips tailored to viewing history. From any clip, users can jump to the complete title, rent or purchase the content, subscribe for further access, add the title to a watchlist, like the clip, or share it with others. Amazon has indicated that Clips will first roll out to select users in the United States on iOS, Android, and Fire tablets, with full availability expected across these devices this summer.

      Can Amazon transform a 20-second clip into a full viewing experience?

      Amazon is tapping into a browsing pattern that influences viewing choices. I’ve lost track of how many films and shows I stumbled upon through YouTube Shorts, typically driven by a standout scene, a humorous dialogue, or a clip that repeatedly caught my attention until I searched for the title. Short-form video has subtly emerged as a potent discovery mechanism for films and television shows.

      Netflix has attempted a similar strategy with its own vertical clips feed, providing users with a means to explore short scenes from its library. Amazon’s approach follows the same premise: keep users engaged by scrolling, presenting more titles, and hoping that a 20-second clip will lead to a two-hour viewing session.

      Since Prime Video encompasses titles from Amazon MGM Studios, licensed movies and shows, live sports, and add-on subscriptions like Apple TV, HBO Max, Crunchyroll, and MGM+, the Clips feed could offer a diverse assortment of content that includes shows, films, anime, and sporting events.

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      This Tom Hanks WWII thriller is among the three best films on Apple TV to enjoy this weekend (May 8-10). These Apple TV movies delve into themes of war, redemption, and the chaotic phase following college.

      Recently, Apple TV has quietly assembled a collection of films worth watching this weekend, and these three titles are great starting points. This time, we've got a WWII thriller that Tom Hanks was passionate enough about to write himself, a surprising redemption tale set in small-town Louisiana, and a Sundance favorite exploring the chaotic, aimless period between university and adulthood.

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      This weekend's offerings feature three films with distinctly different tones. This weekend's movie suggestions on Peacock present a wild variety, which is precisely the aim. Bugonia will have you laughing at inappropriate things, Promising Young Woman will evoke anger at recognizable issues, and The Gangster, the Cop, the Devil will have you rooting for someone you probably shouldn't. Three unique films, but they all share a commonality: none of the characters comply with the rules, making each of these underrated movies deserving of your attention.

      Netflix is experimenting with its own voice search feature that appears less cumbersome.

      A new beta function allows selected Netflix users to search by mood or vibe using AI voice search.

      Searching for something to watch on Netflix can often feel tiresome. To address this, Netflix has discreetly introduced a native AI-driven voice search feature to a limited group of users in the U.S. (as reported by The Verge). Rather than typing in a title, you simply express what you’re in the mood for and allow Netflix to handle the rest. Although still in beta, initial impressions have been positive.