Asus’ incredibly sleek ExpertBook Ultra arrives in the US with a completely perplexing price tag.
The Asus ExpertBook Ultra has an impressive look, but the price of $3,600 is quite shocking.
Asus has introduced its premium ExpertBook to the US market, boasting genuinely remarkable specifications. However, what truly stands out is its high price. The ASUS ExpertBook Ultra is now for sale in the United States via the ASUS Store, representing the pinnacle of the company's business laptop offerings. Asus markets it as a flagship device aimed at professionals, executives, and enterprise users seeking a high-end AI-ready Windows laptop.
What sets this business laptop apart?
The ExpertBook Ultra prioritizes portability. Asus claims the laptop weighs only 2.43 pounds (~1.1kg) and is just 0.43 inches thick, making it one of the most travel-friendly options in its category. The chassis is crafted from a magnesium-aluminum alloy featuring Nano Ceramic technology, and the first model available in the US comes in a Jet Fog finish, with a Morn Grey option anticipated later.
Despite its slim profile, Asus has managed to include a solid selection of ports. You’ll find two Thunderbolt 4 ports, two USB-A ports, an HDMI 2.1 port, and a 3.5mm audio jack. It is equipped with a 70Wh battery, Wi-Fi 7, Bluetooth 6.0, and a 1080p IR webcam complete with a privacy shutter. The display stands out significantly, featuring a 14-inch 3K tandem OLED touchscreen with a resolution of 2880 x 1800, a 120Hz refresh rate, 100% DCI-P3 color coverage, and peak HDR brightness of up to 1400 nits. It also includes Corning Gorilla Glass Victus and a matte finish for enhanced durability and reduced glare.
The notebook is powered by the Intel Core Ultra X7 358H processor, featuring 16 cores and 16 threads, with Intel AI Boost NPU performance rated up to 50 TOPS. Additionally, it boasts Intel Arc B390 graphics, 32GB of LPDDR5X RAM, and a 1TB PCIe 4.0 SSD. Security is a prominent feature of this premium laptop, which includes Microsoft Pluton, TPM 2.0, Windows Hello, a fingerprint sensor, Secured-core PC support, and Asus ExpertGuardian firmware protection in compliance with NIST SP 800-193 guidelines.
The price is the true focal point here.
The ExpertBook Ultra certainly has the appearance of a polished and sophisticated business laptop. However, the pricing of $3,599.99 raises eyebrows. This amount places it well above many other excellent high-end laptops, including those powered by the M5 Pro in the MacBook Pro range and various Windows ultrabooks. While it’s true that this is a machine geared toward enterprise use, featuring a high-quality OLED display, advanced security features, and a lightweight design, the asking price for a 14-inch business laptop, even one of this caliber, feels steep. Moreover, configurations featuring the Intel Core Ultra X9 Series 3 chips are expected to arrive in Q3 2026, suggesting that this is not even the most expensive model available.
Vikhyaat Vivek is a tech journalist and reviewer with seven years of experience focusing on consumer hardware.
OpenAI’s Codex has now moved into Chrome, tackling both useful tasks and potential risks.
The new extension allows Codex to extend beyond mere coding to engage with real browser activities across authenticated sites.
Now, OpenAI is giving Codex a broader platform. The new Chrome extension enables Codex to operate within an authenticated session, allowing it to assist with tasks already conducted through Gmail, Salesforce, LinkedIn, dashboards, and internal applications.
This transition takes Codex outside the confines of developer tools and into the web applications where daily tasks are performed. With access to Chrome, Codex can assist with research, CRM updates, dashboard monitoring, and debugging within the browser, addressing many tasks that often get sidelined across different tabs.
The MacBook Neo has been such a success for Apple that a price increase may be on the horizon.
The MacBook Neo's surge in popularity has not only resulted in supply challenges for Apple but has also revealed the vulnerability of the original $599 price point, which was based on a limited supply of surplus chips that would eventually be depleted.
The $599 MacBook Neo has been selling out rapidly, prompting Apple to double its production goals. As of the time of writing, the estimated shipping time on the official website is already two to three weeks. Semiconductor analyst Tim Culpan of Culpium reports that Apple has requested production partners, Quanta and Foxconn, to boost capacity to 10 million units, nearly twice the initial estimate. However, scaling production may soon lead to pricing issues for consumers.
Perplexity’s Personal Computer can now function autonomously on your Mac, and it is
Other articles
Hugging Face and ClawHub faced compromises involving hundreds of harmful AI models and agent skills as supply chain attacks aimed at AI infrastructure.
Hugging Face has 352,000 issues related to unsafe models. ClawHub's registry includes 341 skills of malicious AI agents. Currently, the AI supply chain is the most appealing target in the realm of software security.
Spotify's AI DJ now communicates in French, German, Italian, and Brazilian Portuguese.
Spotify has recently announced an expansion of its premium AI DJ feature, aimed at improving the experience for users in Europe and Brazil.
PR and Media insights from the EU-Startups Summit 2026: what is effective and what isn’t
Founders seeking media exposure at this year's EU-Startups Summit in Valletta received a straightforward briefing from those in charge of publication decisions.
On Monday, Coinbase laid off 700 employees, reported a loss of $394 million on Thursday, and experienced an outage on Friday due to an overheated data center.
Coinbase experienced a seven-hour outage following an overheating incident at an AWS data center in Virginia. This disruption came at the end of a week marked by 700 job cuts and a quarterly loss of $394 million.
Under Lip-Bu Tan's leadership, Intel's stock has tripled, driven by relationships with Trump, Musk, and Apple, even as the company continues to require improvements in its manufacturing execution.
Under CEO Lip-Bu Tan, Intel's stock has seen a threefold increase, as he has gained the support of Trump, collaborated with Musk on Terafab, and drawn in Apple. However, the factories still trail TSMC.
will.i.am's course at ASU instructed 75 students on creating AI agents, coinciding with the tech sector laying off 73,000 employees in a span of four months.
will.i.am co-taught a course titled "The Agentic Self" at Arizona State University, where students created AI agents aimed at aiding veterans and street vendors. During that same semester, the tech industry saw a reduction of 73,000 jobs.
Asus’ incredibly sleek ExpertBook Ultra arrives in the US with a completely perplexing price tag.
The Asus ExpertBook Ultra features a 14-inch dual OLED display, Intel Core Ultra Series 3 performance, and enhanced security for businesses, all priced at an astonishing $3,599.99 in the US.