Netflix is finally launching proper theatrical releases, beginning with the upcoming “Narnia” film.
Grinvalds/123RF / Netflix
Netflix has historically not been a supporter of the multiplex. Throughout much of its time as a film studio, the streaming platform has viewed theaters as a necessary but temporary stop—a brief, reluctant pause before its content arrives where it was always intended to be: on your couch. However, this perspective is beginning to shift, and the company is making this change in the most prominent way possible.
On Friday, the streamer announced that Greta Gerwig’s Narnia: The Magician’s Nephew will have a genuine wide theatrical release on February 12, 2026, with a 45-day exclusivity period before it becomes available on the platform on April 2. For a company that has traditionally seen theatrical releases mainly as a means for awards recognition rather than a distribution strategy, this marks a significant step forward.
Gerwig’s Narnia is the ideal film to make this move
There’s a clear reason why Netflix chose this particular film to challenge the norm. The Magician’s Nephew — the origin story of the Narnia universe, based on C.S. Lewis’ 1955 novel — possesses a multigenerational, cross-cultural appeal that merits a big-screen presentation. After her success with the cultural hit Barbie, Gerwig is arguably today’s most bankable director, and the Narnia intellectual property boasts decades of loyal readership. If Netflix were to fully support a film for a complete theatrical run based solely on its quality rather than for Oscar considerations, this is it.
Theater owners are excited — and rightly so
The exhibition industry has spent years watching streaming services gradually diminish their influence, so the excitement is quite understandable. Cinema United president Michael O’Leary referred to it as “welcome news,” while AMC’s Adam Aron expressed the chain’s complete support. This enthusiasm is not merely for show — these businesses have desperately needed a streaming giant to take them seriously as a genuine distribution partner rather than merely a checkbox to tick off.
Narnia
Netflix’s stance has been evolving for some time. The company released a theatrical sing-along version of K-pop Demon Hunters last year, and CEO Ted Sarandos has publicly pledged to respect the traditional theatrical release window for Warner Bros. Discovery titles amidst their pursuit of the studio. The announcement regarding Narnia feels like a significant recognition that some films are simply too substantial to premiere on a 55-inch TV.
Shimul is a contributor at Digital Trends, with over five years of experience in the tech field.
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Netflix is finally launching proper theatrical releases, beginning with the upcoming “Narnia” film.
Netflix is set to give Greta Gerwig's Narnia: The Magician's Nephew a broad theatrical release, offering a complete 45-day exclusivity period—marking a first for the streaming service and indicating a significant development in its relationship with movie theaters.
