Netflix introduces its own "Clips" vertical video feed to attract users from TikTok and Reels.
Netflix has introduced a new feature for its app that enhances how users engage with content. The latest update offers a vertical video feed called “Clips”, reminiscent of TikTok and Instagram Reels, aimed at making the search for something to watch more interactive.
This new feed presents short previews of films and shows, combining the engaging nature of social media with the streaming service.
Why it’s not just a copy of TikTok
Despite the similarity to formats popularized by TikTok, Netflix Clips has a broader purpose than merely delivering short videos. The company has been testing this feature for some time, with the primary aim of making content discovery quicker and more intuitive. If you’ve experienced the often frustrating decision-making process of what to watch on Netflix, Clips is designed to alleviate that.
It allows users to sample movies and shows available on Netflix and focuses exclusively on its own original content. The plan is to eventually expand to include other media types, such as podcasts and live events.
Why Netflix developed this for mobile users
Netflix aims to maintain user engagement throughout the day rather than just during extended viewing sessions at home. Company executives have stated that the platform aspires to be more of a “daily companion,” utilizing features like Clips to occupy shorter attention spans that are typically filled by social media apps like TikTok, Instagram Reels, and YouTube Shorts.
The redesign also features an improved navigation system that can curate collections based on genres or moods, helping to personalize the app experience.
The Clips section enables users to easily add movies or shows to their watchlist directly from the feed and share snippets with friends. Although Netflix hasn’t explicitly stated this, it certainly aligns the app more closely with social platforms.
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YouTube has finally delivered picture-in-picture mode to all mobile users without requiring payment
After a long wait, YouTube is offering a generous feature to its free users. The picture-in-picture mode, which allows you to condense a video into a small, floating player while using your phone, is set to roll out globally to all users in the coming months—without any subscription or premium fee needed. This means you can continue to enjoy your video while checking messages simultaneously. For those outside the US who have watched Premium users effortlessly multitask, this feature is a welcome addition.
The rollout will apply to long-form, non-music content on both Android and iOS—although the restriction for music content being Premium-only is understandable, as YouTube Music requires some form of differentiation.
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The aspirations for a powerful and massive “iPad Ultra” appear to have hit a roadblock
Some innovative ideas sound great in theory but falter when faced with reality. Apple's rumored iPad Ultra seems to be one of those concepts. Renowned Weibo leaker Instant Digital reports that Apple has no intention of launching an iPad Ultra. Reasons for this decision are compelling, especially considering the iPad Pro—which was meant to be the premium option in Apple’s tablet range—has seen declining sales for years. Sales revenue for the iPad has dropped for three consecutive years, with shipment forecasts halved, and a 13-inch model that struggled to sell in 2024’s latter half. Given that an existing high-end iPad priced at $1,299 has not garnered sufficient buyers, the feasibility for an even pricier model becomes questionable. Nonetheless, reports suggest some engineers at Apple pursued the concept regardless.
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Netflix has renewed Stranger Things: Tales From ‘85 for a second season despite record-low ratings for the franchise
Hawkins is not ready to say goodbye just yet, as Tales From '85 is set to return for season 2 this fall.
If you've completed Stranger Things: Tales From '85 and find yourself wanting more, Netflix has listened. The animated series has been officially renewed for a second season, with its return to Netflix slated for this fall.
https://twitter.com/netflix/status/2049201987363745825
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Netflix introduces its own "Clips" vertical video feed to attract users from TikTok and Reels.
Netflix's new Clips feed introduces swipeable vertical videos within the app, allowing users to explore shows through brief snippets, bookmark them, and easily access full episodes.
