YouTube is evolving into an answer engine with the introduction of a new conversational search feature.

      Google has infused YouTube search with some AI enhancement, and it seems to be effective.

      YouTube Premium subscribers in the U.S., aged 18 and up, can explore a new feature. According to The Verge, the platform is trialing a conversational AI search experience named Ask YouTube, which is a novel offering for the service.

      So, what is Ask YouTube?

      Rather than simply entering keywords into a search bar and waiting for results, you can now pose full questions to YouTube and receive responses that mimic a conversation. This feature can be activated through YouTube’s experimental functions.

      Once enabled, you will see an Ask YouTube button integrated into the search bar. Clicking the search bar reveals suggested questions like “What caused the 2008 financial crisis?” or “How to fix a stripped screw.” These suggestions may be trending searches or tailored to your YouTube viewing history.

      You can either choose from these trending questions or input your own query and click the Ask YouTube button to initiate the search. For example, when I searched for “prisoners’ dilemma,” YouTube provided a text summary followed by a featured video.

      Subsequently, more videos appeared under various headings such as “step-by-step logic of the dilemma” and “real-world applications,” along with brief concept summaries via shorts.

      I performed several searches and discovered that the results consisted of a blend of text summaries, long-form videos with timestamps relevant to specific sections, and collections of YouTube Shorts organized by theme. This offered a notably different experience compared to the typical search results page.

      Does it function effectively?

      In my limited trials, the AI search performed quite well. It furnished an overview of the topic along with pertinent videos, and I appreciated how it categorized them, providing insight into their contents.

      As for whether it is superior or inferior to the conventional YouTube search, I cannot make a judgment just yet. I would need more time using it to form any definitive opinion.

      Rachit is an experienced tech journalist with over seven years covering consumer technology.

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      Quick Take

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