Fitbit Air leaks suggest a price under $100 and a variety of colors for Google's fitness band.
Stephen Curry
Google's screen-less Fitbit device has emerged as one of the more fascinating leaks in the wearable tech space, with information rapidly accumulating. The device was first hinted at by Stephen Curry in March, and a recent report from 9to5Google has confirmed its name as Fitbit Air, opening the floodgates to more details. Supplier listings are being revealed, providing a clearer understanding of Google's intentions.
Available in three colors with a variety of band options
According to supplier information, the Fitbit Air will be offered in Obsidian, Lavender, and Berry. The charging cable is reportedly Snow white across all variants. While the color choices are not revolutionary, they cover the essentials and utilize softer, lifestyle-oriented hues that align well with a health-centric wearable.
Stephen Curry
Google appears committed to offering a wide selection of bands. Four individual options are anticipated, each coming in multiple colors. The Performance Loop Band includes Obsidian, Fog, Lavender, and Berry. The Active Band will be available in small and large sizes, featuring the same four colors. For a more sophisticated option, the Elevated SoftFlex Band is expected in Obsidian, Moonstone, and Porcelain. Lastly, the Metal Mesh Band comes in Silver and Warm Gold as the premium choice. It remains unconfirmed which band will accompany the device, but the variety indicates Google's desire for the Fitbit Air to be suitable for both workouts and everyday use.
Pricing may attract buyers
Pricing data from suppliers can be inconsistent, but at least one listing places the Fitbit Air just below $93, suggesting a retail price of around $99. This price point seems fair for a screenless fitness band, especially considering that Google is likely to pair it with a Health Coach feature and a subscription tier for advanced metrics. The hardware will essentially serve as an entry point into a larger ecosystem.
Stephen Curry wearing Google’s Fitbit Air on Instagram
The same supplier also mentions a possible availability date of May 16. Google has not made any official statements yet, but this timeline aligns with the increasing excitement surrounding the product. If accurate, we will soon discover whether the screenless Fitbit concept resonates with consumers. It’s an innovative idea that stands out in a saturated wearables market, and with a price below $100, the risk of trying it is quite low.
Shimul is a contributor at Digital Trends, with over five years of experience in the tech industry.
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Fitbit Air leaks suggest a price under $100 and a variety of colors for Google's fitness band.
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