Netflix ads are set to receive a boost from AI, which isn't great news.

      John Higgins / Digital Trends

      Netflix is set to implement a new advertising system utilizing generative AI, which may become intrusive.

      The objective is to enhance ad relevance by leveraging AI to provide experiences that are more beneficial to viewers.

      However, the reality may include interactive midroll and pause overlays that disrupt your viewing experience.

      This change will not affect subscribers who pay for the ad-free version, but it appears that it will be automatically rolled out for those on the ad-supported Netflix plan.

      How do Netflix's AI ads function?

      Following the launch of its in-house advertising platform last month, Netflix has been developing more "creative" advertising technology.

      The concept is that these newly generated AI ads will integrate with Netflix shows, creating interactive experiences for audiences.

      Currently, dismissing or bypassing ads on Netflix has been quite simple. This update seems poised to become significantly more intrusive and challenging to overlook. As the blending becomes more nuanced, it may even be harder to recognize.

      Why is Netflix pursuing this? The company claims this will ensure “the most engaged and attentive audience anywhere.” This statement seems to cater more to advertisers than viewers. Nonetheless, Netflix asserts that viewers might be more willing to engage with the interactive advertising experiences.

      When will Netflix introduce AI ads?

      The new AI ads are anticipated to launch in all ad-supported countries by 2026.

      These ads will be featured on the lowest-priced Netflix plans, so you may have time to prepare and upgrade to avoid the introduction of these new AI ads.

      It appears the era of uninterrupted streaming, or avoiding high fees, is nearing its conclusion as prices rise in an effort to produce top-notch content while remaining profitable.

      Luke has more than twenty years of experience in technology, science, and health reporting. He covers various topics, including health tech.

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