A senior Apple executive suggests that there might not be an iPhone in a decade.

      Apple iPhone 16 Pro Max

      Andy Boxall / Digital Trends

      Who would have thought? A senior Apple executive suggesting that in a decade, the iPhone — your cherished iPhone (unless you favor Android, of course) — might no longer exist.

      Before you let the idea of Apple phasing out the iPhone in 10 years send you into a frenzy, we should also consider that by 2035, there could very well be an iPhone 27, or whatever name Apple decides on by that time.

      So, what prompted Eddy Cue, Apple’s senior vice president of services, to make such an unexpected statement?

      Cue shared his thoughts on this matter during the Google Search antitrust remedies trial on Wednesday, discussing how artificial intelligence (AI) could potentially transform the technology landscape.

      The executive remarked that technology is evolving at such a rapid pace that it’s plausible for consumers to be using completely different devices in the near future.

      “You may not need an iPhone 10 years from now, as implausible as it sounds,” Cue stated in widely reported comments, adding: “True competition arises during technological shifts. These shifts create opportunities. AI is a new technology shift, generating new possibilities for new players.”

      Essentially, Cue suggested that as AI advances, alternative types of devices or interfaces — like wearables, mixed reality headsets, or ambient AI assistants — from emerging industry competitors could replace smartphones as our primary means of engaging with technology.

      His remarks indicate Apple’s understanding that no product, not even the iPhone, is exempt from the possibility of being replaced by new innovations propelled by transformative technology like AI.

      But could Apple genuinely phase out the iPhone? Remember the debut of the iPod in 2001, which was once regarded as the ultimate solution for portable music? Apple eventually discontinued it as new technology led to the birth of the iPhone, though there was a crossover phase.

      Since the iPhone's launch in 2007, Apple has sold over 2.6 billion units worldwide, and the total revenue from its most successful product has surpassed an astonishing $1.5 trillion. Given this, it’s difficult to envision Apple declaring the iPhone’s end. However, as we cannot predict future technological advancements, it remains a possibility. Stay tuned.

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