Meta vowed to put an end to unsettling AI glasses videos, yet they continue to appear frequently on Instagram.
Smart glasses can be quite beneficial, whether you're snapping hands-free photos, enjoying music, or querying an AI assistant about your surroundings. However, having a camera on someone's face also paves the way for less desirable applications, which is becoming a concern for Meta.
In July, Instagram head Adam Mosseri mentioned that the platform was taking steps to remove videos where individuals use Meta glasses to secretly film and harass others. Nevertheless, a recent investigation by Business Insider indicates that the cleanup isn’t progressing as smoothly as Meta hoped. The report identified numerous pickup and prank videos still accessible on Instagram weeks after Mosseri’s remarks. Some of these came from popular or verified creators and featured women being approached and filmed in public while wearing Meta glasses.
Instagram is taking measures, but some videos are getting through
Meta has begun taking action. Reports suggest that thousands of posts have been removed from Instagram, some larger accounts have been eliminated, and searches for terms like “rizz” and “cold approach” are now limited. While this response seems quite forceful, many similar videos are still slipping through. This discrepancy makes the situation complicated. During Business Insider’s investigation, over 20 potentially problematic videos were flagged to Meta, but only nine were actually taken down. There were also some perplexing decisions regarding accounts. One creator affected by the purge was briefly reinstated after being deactivated, only to be removed again once the error was highlighted.
The tougher issue arises after engaging with these clips. Instagram’s algorithm is designed to identify content that keeps users scrolling, which can hinder its moderation efforts. Simply interacting with a few videos during the investigation led to Reels serving an abundance of similar content. At that point, discovering these videos didn’t require searching for specific accounts or keywords — Instagram took care of finding them automatically.
This could pose a larger challenge for Meta
For Instagram, this is a moderation challenge. For Meta as a whole, it might evolve into a hardware issue. Meta’s smart glasses have gained significant popularity, with sales reportedly surpassing 7 million units in 2025, more than tripling from the previous year. They’re also a crucial element of Mark Zuckerberg’s broader initiative toward AI-integrated wearable technology. This makes their reputation particularly vital. If people start linking camera-equipped glasses with being recorded without consent on the streets, Meta may face a far more serious problem than a handful of questionable Reels.
Meta is hopeful that AI can enhance its moderation efforts at scale, claiming early tests indicated that its AI systems effectively detect more violating content with fewer errors compared to human moderators. Whether this leads to a cleaner experience on Instagram remains uncertain. For now, Meta has clearly established a boundary around such content. The challenge lies in ensuring that Instagram can uphold this boundary, particularly as millions of new camera-equipped glasses make their way onto users.
Shimul is a contributor at Digital Trends, possessing over five years of experience in the tech industry.
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Meta vowed to put an end to unsettling AI glasses videos, yet they continue to appear frequently on Instagram.
Instagram announced that it would take a firmer stance against harassment captured with Meta’s AI glasses. However, a month later, it seems that many of those videos are still getting through.
