According to a report, Apple is considering developing a wearable device without a screen to compete with Whoop and Fitbit Air.
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Apple seems eager to take advantage of the growing trend of wearables that function effectively without a distracting screen on your wrist.
When Whoop launched its namesake screen-free wearable band, I was surprised by its popularity. There appears to be a significant market for fitness trackers that do not involve the distraction of a screen. Whoop's concept has been emulated by several brands over the years, with the latest being the Fitbit Air by Google. Apple may soon follow suit.
According to Bloomberg, Apple is reportedly developing a wearable device without a screen as it adapts to a market that is continuously changing, exploring various form factors, including rings and earbuds. "The good news is that Apple is indeed taking this industry shift seriously. The company is considering new devices without displays, as well as varied screen types and sizes," the report states.
The timing seems appropriate.
Google
Of course, nothing is finalized, but it would not be surprising for Apple to venture into a new area. Apple is arguably the most prominent name in the health tracking industry, having sparked a revolution with the Apple Watch. A significant portion of Apple's revenue comes from its health services, which the company is expanding rapidly with new features and integrations.
There are several reasons why Apple could disrupt this segment. The company has a decade of engineering and research experience in wearable sensors, which is evident in their products. Our tests have shown that Apple’s smartwatches are consistently the most dependable for tracking vital signs like heart rate and activity metrics.
Furthermore, Apple collaborates with researchers, health organizations, and scientific institutions to explore new possibilities for biosensors and to utilize existing biomarkers recorded by Apple smartwatches to provide deeper health and wellness insights. An additional advantage for Apple is its vast user base, enabling it to leverage the data contributed by Apple Watch users for pioneering studies that guide future research and feature enhancements.
Nadeem is the Managing Editor at Digital Trends.
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According to a report, Apple is considering developing a wearable device without a screen to compete with Whoop and Fitbit Air.
Bloomberg's report indicates that Apple is contemplating a revamp of its wearable devices, which includes plans to create a fitness tracker that can be worn on the wrist without a screen.
