Bending Spoons acquires Airtable for $1.285 billion.

      Bending Spoons has made the decision to acquire Airtable for $1.285 billion. The CEO of Bending Spoons is promoting the acquisition as a strategic long-term investment. Luca Ferrari, the company's CEO and co-founder, remarked, “Airtable is an innovative brand that is transforming how teams manage data and oversee essential workflows.” He emphasized that Bending Spoons is “dedicated to investing in Airtable for the future.”

      The transaction is entirely in cash and values Airtable at an enterprise figure of $1.285 billion. Factoring in Airtable’s net cash, this brings the equity value to approximately $2.25 billion. Both companies' boards have unanimously approved the deal, which is expected to finalize later this year, pending regulatory approvals. In the meantime, the two companies will continue to operate independently.

      For Bending Spoons, this represents a significant milestone as it marks its first acquisition since the Milan-based company was listed on Nasdaq on July 1. They previously acquired AOL in January and Eventbrite in March. Airtable is the most notable name on the list of acquisitions aimed at scaling the business.

      Airtable has gained considerable attention since its inception in 2013, as it merges a spreadsheet with a database, allowing teams to create applications without the need for coding. Over 500,000 organizations, including 80% of the Fortune 100, utilize it. Its annual recurring revenue grew by over 20% over the past year, reaching approximately $480 million by June 2026. Co-founder and CEO Howie Liu described it as “the AI-native platform of the future.”

      The strategy behind this acquisition involves Bending Spoons consistently applying a specific approach: acquiring a digital business, making substantial transformations, enhancing profitability, and reinvesting in future deals. The company claims it has never sold a significant business. It now views AI as both the vision and the tool for reimagining its acquisitions, which are funded by inexpensive debt and an expanding portfolio.

      “Deep transformation” is often what customers notice most. After Bending Spoons acquired Evernote in 2022, it laid off 129 employees, subsequently reducing the remaining staff and relocating operations to Europe. Prices increased, and the free tier was scaled back. While the note-taking app survived, it bore little resemblance to its original form.

      A similar trajectory followed with WeTransfer. After the acquisition in 2024, the company intended to reduce its workforce by about 75%. In July 2025, WeTransfer introduced a terms clause that many users interpreted as granting AI-training rights over their files but quickly reversed this decision within days. Bending Spoons presents these actions as a patient, long-term investment.

      The incentive behind acquiring Airtable at this time is largely driven by data. Airtable is integral to the workflows of many of the world’s largest companies, creating substantial value as enterprises reassess their spending on no-code and SaaS solutions in the age of AI. Acquiring the platform also means embracing the “AI-native” vision Liu advocates.

      This acquisition is also Bending Spoons’ boldest foray into enterprise software, surpassing recent workflow deals made by competitors. It signifies a notable shift from the consumer applications that have characterized its portfolio. The ongoing roll-up strategy has now penetrated the core of the enterprise sector.

      Thus, both the promise and the strategy align with Airtable. Ferrari asserts his commitment to long-term investment in Airtable. For the 500,000 organizations relying on it, the key question remains: Will this lead to accelerated growth, or result in increased prices and leaner teams characteristic of Bending Spoons’ other brands?