It seems that AMD is preparing to increase GPU prices soon after Nvidia's significant price increase.
AMD has reportedly informed its AIB partners of a price increase set to take effect in August.
Jacob Roach / Digital Trends
AMD is poised to raise the prices of its Radeon GPUs, just days after similar news regarding Nvidia graphics cards surfaced. According to ChannelGate on Weibo (h/t VideoCardz), AMD has notified its board partners that the cost of GPU and memory bundles will increase by at least 10% starting in August.
Could standalone graphics cards also see a price hike? That wouldn't be surprising. The situation is quite dire, with AMD looking to reintroduce graphics cards featuring 4GB of onboard memory. Recently, AMD released the RX 9050 GPU, priced at $279, which is only $20 less than the RX 9060 XT that provides double the graphics memory.
AMD / Digital Trends
Unfortunately, here's the downside: Initially launched for under $300, this GPU is now hard to find for less than $450, and that’s the lowest estimate. XFX is offering it for $490, while Gigabyte lists it at $550 in the US.
With AMD's notification to its AIB partners about the upcoming price hike, speculation suggests that the affected cards may eventually align with Nvidia’s pricing following their recent increases.
AMD Unsplash
The outlook is rather bleak. When the RTX 5060 Ti was launched, it had a price of $429. Once the new prices are implemented, it could soar to approximately $760, nearly double its initial price, while the RTX 5070 Ti might reach an astonishing $1,400 in the US market.
Although AMD's price increase may not be as drastic as Nvidia's, the prevailing market conditions, particularly the rising memory costs associated with AI, could gradually push graphics card prices even higher. Regrettably, the situation might not improve until 2028, and that's a conservative estimate.
Nadeem is the Managing Editor at Digital Trends.
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It seems that AMD is preparing to increase GPU prices soon after Nvidia's significant price increase.
AMD has allegedly informed its AIB partners about a planned minimum increase of 10% for GPU and memory bundles later this month, following Nvidia's lead.