In Snapchat's newest update, Spotify joins forces with Snap Map.

      The newly introduced Now Playing feature enables users to share music in real-time with adjustable privacy settings.

      Snapchat is revamping Snap Map with a musical touch. The company has unveiled Now Playing, a feature that allows users to share the music they're currently enjoying on Snap Map in real time. Initially launching with Spotify, this integration enables friends to discover each other's favorite songs, save tracks, and access Spotify directly from Snapchat. The feature is being rolled out in regions where both Snapchat and Spotify are available, with Canada expected to receive it soon.

      How Now Playing Functions

      After linking a Spotify account to Snapchat, users can opt to showcase the song they are currently playing on Snap Map. Friends can click on the track to open it in Spotify, save it to their Liked Songs, or view Snapchat Spotlight videos featuring the same audio. Songs found through Spotlight and Snapchat’s Sound Pages can also be saved directly to Spotify, making this feature valuable for music discovery as much as for sharing purposes.

      Snap

      Users on Snapchat have complete control over who views their listening activity. Music can be shared with all friends, only those who can already see the user's location on Snap Map, a custom selection of friends, or not shared at all. Additionally, sharing is not permanent; it will automatically stop if Snapchat has not been opened for over 24 hours, and users have the option to manually pause sharing for three hours, 24 hours, or indefinitely.

      An Advancing Step in Social Music Discovery

      This feature enhances the evolving purpose of Snap Map beyond mere location sharing. According to Snap, the map currently has more than 450 million monthly users, and Now Playing provides a new method for friends to bond over shared musical interests rather than just shared locations.

      This also reflects the ongoing trend of making music streaming more social. Instagram allows users to showcase their Spotify activity through Notes, while TikTok has consistently permitted users to share and save songs from various streaming platforms. By integrating real-time listening into Snap Map, Snapchat is banking on the belief that music recommendations from friends will feel more personal than those generated by algorithms. Whether it emerges as a prominent tool for music discovery remains to be seen, but for Spotify users, it offers another smooth avenue to transform everyday music listening into a sharable experience.

      Varun is a seasoned technology journalist and editor with over eight years of experience in consumer tech media. His background includes…

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