Apple's upcoming iPhone display experiment might be its most significant one to date.
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The company might be experimenting with a 6.96-inch display for a future flagship, though the precise measurement is currently only backed by a single leaker's claim.
Apple could be testing a 6.96-inch screen for an upcoming iPhone, positioning its largest device just shy of the 7-inch mark. Leaker Digital Chat Station states that the prototype display maintains the same aspect ratio as Apple's existing Pro Max screen. The post speculates that this could be intended for the iPhone 20 Pro Max, but it does not tie the panel to any finalized product. Apple may simply be investigating this size without it nearing production.
The display jump would bring Apple closer to the 7-inch boundary while keeping the well-known design of its largest iPhone. Retaining the same aspect ratio suggests the screen would be both taller and wider. However, the phone may not necessarily increase in size by the same extent, as narrower bezels could absorb some of the difference. The leak lacks enough design specifics to determine either way.
Consumers would benefit from additional space for videos and games, but the Pro Max is already quite large. Even a slight increase could make Apple's biggest phone less comfortable to hold and more challenging to fit into a pocket.
Bloomberg has previously reported that Apple is working on two iPhones to commemorate its 20th anniversary in 2027. Digital Chat Station has also noted that Samsung is developing a shallow quad-curved, polarizer-free display for Apple. These developments provide Apple with ample motivation to experiment with a bolder screen. Although they don't link the 6.96-inch panel to either anniversary device, 2027 seems to be a fitting year for Apple to go beyond a standard display upgrade.
What the leak fails to clarify is that a panel under evaluation does not guarantee a finished iPhone. Apple may alter its size, assign the display to a different model, or altogether abandon the concept before production begins. The precise measurement is sourced from just one leaker and has not been independently verified. While Apple could be testing its first nearly 7-inch iPhone display, the complete context around the device remains uncertain. The next aspect to watch is whether any other source associates this panel with a specific model for 2027.
Paulo Vargas is an English major turned reporter turned technical writer, who has consistently found his way back to…
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Apple's upcoming iPhone display experiment might be its most significant one to date.
Apple might be evaluating a display close to 7 inches for an upcoming iPhone, but this alleged panel has not been linked to any finalized model or verified independently as it potentially approaches its 2027 launch.
