According to a report, OnePlus is withdrawing from the US market, and it may exit the global market by 2027.

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      Financial difficulties and increasing component costs are causing OnePlus to withdraw from the US and European markets.

      If you have been keeping up with the rumors about OnePlus's departure, this news might seem familiar. Over the past few months, there have been several reports about OnePlus reducing its presence in the US and Europe, but the company has consistently denied these claims.

      Now, Bloomberg reports that OnePlus will indeed begin winding down its operations in the US and Europe as early as this week, and this seems to be a definitive action. This decision is part of a broader restructuring at its parent company, Oppo, and OnePlus intends to exit other markets, including India, by 2027, while maintaining its presence in China for the time being.

      Why is OnePlus scaling back now?

      Business and market pressures have culminated in this decision. Oppo has faced financial challenges within its phone division and has experienced sluggish sales in the US, Europe, and India over the years. Additionally, there are significant geopolitical concerns regarding the sale of Chinese-manufactured phones in the US, coupled with a pending Apple lawsuit involving trade secrets, which make ongoing operations in these markets riskier and more costly.

      OnePlus has established its brand by offering flagship-level specifications at prices significantly lower than those of Apple and Samsung, but this strategy relied on affordable components. A global shortage of memory chips has significantly raised prices over the past year, as manufacturers have shifted production toward chips for AI data centers. This price increase has profoundly impacted OnePlus's budget-friendly Nord lineup, making its low-cost strategy nearly unsustainable.

      What will happen to current OnePlus phone owners?

      Current OnePlus device owners in the US or Europe will not be left without support. Both OnePlus and Oppo have stated they will still provide software updates and honor hardware warranty terms for devices already sold, at least until the end of each device’s support lifecycle. Existing inventory is expected to be sold off in the coming weeks and will not be restocked once depleted.

      What does the future hold for OnePlus?

      Realme, another brand owned by Oppo, will also exit China as part of this restructuring. Oppo plans to focus more on Central Europe, while Realme will direct its attention to the Nordic region. OnePlus has cultivated a dedicated fanbase with its reputation for flagship alternatives, but Apple and Samsung have long held dominance in the US market, leaving OnePlus trailing even behind smaller competitors such as Motorola and Google.

      Currently, existing OnePlus owners are not left completely without options, but the brand's long-term outlook appears increasingly uncertain as it approaches 2027.

      Manisha Priyadarshini is a technology and entertainment writer with more than nine years of editorial experience.

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