Apple has recently increased the prices of its products by several hundred dollars.

      For months, the memory crisis was perceived as a problem for everyone else, but Apple seemed unaffected. While manufacturers of smartphones and laptops quickly conceded, increasing prices across their entry-level and flagship models, Apple remained steadfast, managing to absorb costs through long-term supplier agreements that provided it with an advantage most other brands lacked.

      Unfortunately, it seems the situation has worsened. Earlier today, the Cupertino giant adjusted the prices for several products, including the MacBooks, iPads, and Mac Studio.

      **Apple**

      **What are the new prices at Apple?**

      The price increases that will hurt the most right away are for the MacBook Air and the MacBook Neo.

      The 13-inch M5 MacBook Air, which is the top-selling Mac and the go-to laptop recommendation for many, has risen from $1,099 to $1,299. The MacBook Neo, Apple's popular entry-level laptop that prompted Windows competitors to react, now costs $699, up from $599 for the base model.

      The starting price for the iMac is now $1,499 (increased from $1,299), while the Vision Pro starts at $3,699 (up from $3,499). The Mac Studio models, featuring the M3 Ultra and M4 Max chips, have seen the most significant hikes: the former begins at $2,499 (previously $1,999), and the latter is priced at $5,299 (up from $3,999).

      Take a look at the affected products and their updated prices below.

      | Product | Old Price | New Price | Price Increase |

      |-----------------------|-----------|-----------|----------------|

      | HomePod mini | $99 | $129 | + $30 |

      | iPad Air | $599 | $749 | + $150 |

      | iPad Pro | $999 | $1,199 | + $200 |

      | MacBook Neo | $599 | $699 | + $100 |

      | MacBook Air | $1,099 | $1,299 | + $200 |

      | MacBook Pro | $1,699 | $1,999 | + $300 |

      | iMac | $1,299 | $1,499 | + $200 |

      | Mac Studio (M4 Max) | $1,999 | $2,499 | + $500 |

      | Mac Studio (M3 Ultra) | $3,999 | $5,299 | + $1,300 |

      | Vision Pro | $3,499 | $3,699 | + $200 |

      **MacBook Air M5 Moinak Pal/Digital Trends**

      **What did Apple say regarding the price increase?**

      In a statement to Reuters, Apple mentioned that it has never experienced such a drastic rise in component prices in such a brief period. "We have successfully shielded our customers from these increases until now, but we have reached a point where we must start raising prices on several products."

      The company also stated that it is diligently working to find solutions, though it appears there may not be one in the near term. Numerous analysts and industry executives have recognized the memory crunch, suggesting that memory prices might not decrease until 2027.

      Of all the products, the iPhone is the only one that has not seen a price adjustment. However, reports have indicated that a price increase for the iPhone 18 Pro may be on the horizon later this year. With the launch in the fall approaching, many are watching to see if Apple can maintain the starting prices for one of the most popular smartphone lineups ever.