Higgsfield introduces business marketing representatives on NVIDIA.

      Higgsfield has introduced Supercomputer 2.0, an enterprise marketing automation agent utilizing NVIDIA’s Agent Toolkit. The company claims that 78 percent of Fortune 500 companies utilize its platform, although this statistic has not been verified by an independent audit.

      Valued at $1.3 billion, Higgsfield, an AI video startup, announced on Wednesday the launch of what it describes as the first autonomous agent framework for marketing automation ready for enterprise use. Supercomputer 2.0, which leverages NVIDIA’s Agent Toolkit and is driven by Nemotron models, incorporates safety controls and detailed permission settings to a platform that the company asserts is already employed for campaign creation by 390 Fortune 500 companies.

      This adoption statistic, which Higgsfield has not independently confirmed through a third-party audit, would make it one of the most widely utilized AI creative tools in corporate marketing. The firm reports that its net revenue has almost quadrupled in the first five months of 2026, fueled by a 30 percent month-over-month growth.

      Features of Supercomputer 2.0

      The system coordinates over 35 models for image, audio, and video, including Higgsfield's exclusive Soul models based on NVIDIA’s Blackwell architecture, and leading large language models. NVIDIA's Nemotron models underpin specialized subagents that continuously execute tasks for each campaign.

      Supercomputer 2.0 includes more than 20 production pipelines meant for TV commercials, product reels, Amazon listing generators, and AI podcasts. The agent aims to oversee the entire marketing lifecycle, covering everything from ideation and creative production to posting and autonomous optimization, all within a single interface.

      Three specific features enhance its deployability within enterprise organizations: policy guardrails that check actions for data leaks, permission controls detailing the agent's capabilities, and an auditability layer designed for compliance teams. However, the auditability feature is still in development and will not be available at launch, which is an important consideration for enterprises reviewing the product at this time.

      Growth statistics

      Higgsfield claims that 12,000 businesses across six continents utilize its platform, with commercial advertising representing 70 percent of the activity. The Marketing Studio reportedly attracted 68,000 marketers in its initial 30 days.

      In January 2026, the company raised $80 million in a Series A extension led by Accel, following a $50 million Series A round in September 2025, bringing the total funding to around $138 million. Higgsfield was founded in 2023 by Alex Mashrabov, the former head of generative AI at Snap, who co-founded AI Factory, the company behind Snapchat Lenses.

      "We progressed from product idea to running video ads in 15 minutes, a process that used to take weeks," said Sean Frank, CEO of Ridge, a men’s accessories brand. WPP, the largest advertising network globally, expressed excitement about exploring potential solutions with Higgsfield, though this language does not signify a formal partnership.

      Creative endeavors

      Higgsfield’s creative goals extend beyond marketing videos. In May, a 15-person team used the Supercomputer to create Hell Grind, a 95-minute AI-generated action fantasy film, in just 14 days for a reported cost of under $500,000, a significant saving compared to the approximately $50 million that a comparable traditional production would require.

      The film debuted at Cannes during the festival though it was not included in the official lineup. Variety reviewed it, highlighting the striking realism of the visuals, but the production faced criticism from filmmakers worried about AI's effects on the industry.

      The timing is advantageous for Higgsfield. OpenAI terminated Sora in April after the consumer app faltered below half a million users and incurred approximately $1 million daily in computing costs. Additionally, at least one other AI film at Cannes lacked its model when the service ceased operations.

      Competitive landscape

      Higgsfield is not alone in this space. Zyg, formed by the IronSource team, raised $60 million for AI that automates e-commerce advertising, while Gradial obtained $65 million for its own agentic enterprise marketing system.

      NeoCognition secured $40 million based on the premise that self-learning agents must differ fundamentally from the current generation of capable yet inconsistent generalists. Meta’s Advantage+ suite already manages creative generation and targeting for 8 million advertisers.

      McKinsey estimates that agentic AI could support up to two-thirds of present marketing activities and speed up campaign creation by as much as 15 times. However, their research also indicates that fewer than 10 percent of chief marketing officers have implemented end-to-end workflows that produce measurable value. The disparity between the technology's potential and real enterprise implementation is significant, with Higgsfield claiming that its enterprise safety layer is the crucial element needed.