Higgsfield introduces corporate marketing agents on NVIDIA.

      **TL;DR** Higgsfield has introduced Supercomputer 2.0, an enterprise marketing automation agent created with NVIDIA’s Agent Toolkit. The company claims that 78% of Fortune 500 companies use its platform, although this statistic has not been independently verified.

      Higgsfield, an AI video startup valued at $1.3 billion, announced on Wednesday the launch of its first enterprise-ready autonomous agent framework for marketing automation, named Supercomputer 2.0. This system, constructed on NVIDIA’s Agent Toolkit and utilizing Nemotron models, incorporates safety features and detailed permission controls. Higgsfield asserts that its platform is already utilized for campaigns by 390 Fortune 500 companies—though this figure has not been subject to third-party verification—potentially making it one of the most utilized AI creative tools in corporate marketing. The company reports nearly quadrupling its net revenue in the first five months of 2026, driven by a month-over-month growth rate of 30%.

      **What Supercomputer 2.0 Offers**

      The platform orchestrates over 35 models for images, audio, and video, including Higgsfield’s proprietary Soul models based on NVIDIA Blackwell architecture, along with prominent large language models. NVIDIA’s Nemotron models power specialized subagents that continuously handle tasks within each campaign.

      Supercomputer 2.0 comes equipped with more than 20 production pipelines, which encompass TV commercials, product reels, Amazon listing generators, and AI podcasts. The agent is structured to manage the complete marketing lifecycle—from ideation and creative production to posting and automated optimization—within a unified interface.

      Three key features enhance its suitability for enterprise settings: policy guardrails that monitor actions for data leaks, permission controls that dictate the agent's capabilities, and an auditability layer for compliance teams. However, the auditability feature is still in development and will not be available at the initial launch, an important consideration for enterprises assessing the product now.

      **Growth Claims**

      Higgsfield claims to have 12,000 businesses across six continents utilizing its platform, with commercial advertising comprising 70% of its activity. Its Marketing Studio is said to have attracted 68,000 marketers within the first month.

      The company secured $80 million in a Series A extension led by Accel in January 2026, following a previous $50 million in Series A funding in September 2025, totaling approximately $138 million in funding. Higgsfield was established in 2023 by Alex Mashrabov, formerly head of generative AI at Snap and co-founder of AI Factory, the entity behind Snapchat Lenses.

      Sean Frank, CEO of Ridge, a men’s accessories brand, commented, “We transitioned from product concept to executing video ads in 15 minutes—a procedure that previously required weeks.” WPP, the largest advertising network globally, expressed interest in collaborating with Higgsfield, though this does not equate to a formal partnership.

      **Cannes Showcase**

      Higgsfield’s creative aspirations go beyond merely marketing clips. In May, a team of 15 utilized the Supercomputer to produce *Hell Grind*, a 95-minute AI-generated fantasy film, in just 14 days at a cost reportedly below $500,000—significantly less than the approximately $50 million typical for a similar traditional film production.

      The film debuted at Cannes during the festival, although it was not included in the official lineup. Variety noted its visually striking realism, but the production faced backlash from filmmakers concerned about AI's influence on the industry.

      Timing appears to be favorable for Higgsfield, especially after OpenAI deactivated Sora in April when the consumer app’s user base fell below half a million and incurred around $1 million in daily compute costs. Additionally, at least one AI film at Cannes lacked its model when the service became unavailable.

      **A Competitive Landscape**

      Higgsfield operates within a competitive environment. Zyg, launched by the IronSource team, has raised $60 million for agentic AI focused on automating e-commerce advertising. Gradial has raised $65 million for its own enterprise marketing suite, while NeoCognition secured $40 million, promoting the idea that self-learning agents must differ fundamentally from the current generation of capable yet inconsistent generalists. Meanwhile, Meta’s Advantage+ suite already provides creative generation and targeting services for 8 million advertisers.

      McKinsey estimates that agentic AI could facilitate up to two-thirds of current marketing tasks and expedite campaign creation by as much as 15 times. However, their research also revealed that fewer than 10% of chief marketing officers have implemented end-to-end workflows generating quantifiable value, indicating a significant gap between the technology's potential and what enterprises have realized. Higgsfield aims to position its enterprise safety layer as the critical missing element.