Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era.

Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era.

      Your living room is about to undergo a significant cinema enhancement.

      Sony has just introduced two new BRAVIA TVs, the BRAVIA 9 II and BRAVIA 7 II, which may herald a new era for televisions in living spaces. These models utilize a technology Sony refers to as True RGB, which employs independently controlled red, green, and blue LEDs for color generation rather than a single white backlight like most TVs.

      According to Sony, this innovation achieves the broadest color volume ever seen in its home TV offerings. The company has been developing this technology for over twenty years, beginning with the Qualia 005 in 2004. True RGB represents Sony's effort to merge the advantages of Mini LED and OLED into a single panel, resulting in purer colors, brighter visuals, and improved performance in well-lit environments.

      What additional features do these TVs offer for your living space?

      One key advantage is the wide-angle viewing capability. If you’ve ever observed that colors fade when you sit off-center on the couch, these TVs aim to resolve that issue. The independently operated RGB LEDs, along with Sony's X-Wide Angle Pro, are designed to maintain consistent colors from any seating position.

      The BRAVIA 9 II provides a more premium experience, featuring a glare-reducing screen coating that Sony claims yields deep blacks even in bright lighting. Sony Pictures Entertainment reportedly contributed to evaluating the screen, which is a nice touch from a company producing both the TVs and the content viewed on them.

      Both models support Dolby Vision, Dolby Atmos, and IMAX Enhanced, running Google TV with Gemini integrated. The BRAVIA 9 II even offers a remarkable 115-inch screen size, should you have a wall that can accommodate it.

      What are the prices for these televisions?

      As anticipated, these TVs come with a hefty price tag. The starting price is $1,599.99 for the 50-inch BRAVIA 7 II, rising to $30,999.99 for the 115-inch BRAVIA 9 II. The BRAVIA 7 II is currently available, while certain sizes of the 9 II will be released this fall.

      Rachit is an experienced tech journalist with over ten years of experience in the consumer technology sector.

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Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era. Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era. Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era. Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era. Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era. Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era. Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era.

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Sony introduces True RGB TVs in the Bravia series, marking the beginning of an entirely new era.

Sony's latest BRAVIA 9 II and 7 II televisions utilize independently controlled RGB LEDs to provide the most precise colors and the broadest viewing angles that the company has ever offered in a home TV.