LinkedIn is addressing the issue of AI low-quality content, and it's high time the platform made a move.

      Finally, it’s time for some spring cleaning of your LinkedIn feed.

      You may have noticed LinkedIn posts that seem excessively refined, giving off a sense of insincerity while attempting to sound inspirational, yet lacking substance. They take a simple workplace idea and stretch it into five polished paragraphs conveying a contrived lesson, accompanied by a comment section filled with mechanical praise.

      Now, LinkedIn acknowledges this as an issue. The platform has announced it will implement new measures to decrease the visibility of what it terms “AI slop,” which refers to low-effort, AI-generated content that, despite appearing tidy, fails to present original thoughts or unique insights.

      How LinkedIn is addressing the issue of AI-generated noise

      According to LinkedIn’s Laura Lorenzetti, while AI can assist in refining language, posts and comments should still reflect the individual behind them. Thus, the company is collaborating with its editorial team to develop technology that can identify indicators of generic AI content. These systems will be trained to differentiate between posts that provide perspective and those that feel redundant, polished, and lacking in depth.

      This new system will not apply to complete posts but will target comments generated en masse through automation tools, particularly those with minimal human input. LinkedIn is also focusing on replies that merely echo the original post without contributing anything meaningful.

      AI slop is being suppressed

      LinkedIn is not suggesting that every AI-aided post will face repercussions. The objective is to reduce the presence of AI-generated content. When the platform identifies such posts, it will be less inclined to share them beyond the original poster’s immediate connections.

      LinkedIn has reported positive results from initial testing, with its systems correctly identifying generic content 94% of the time. The company has noted that users are already noticing fewer of these types of posts from outside their connections.

      In addition to this, verification is playing a vital role in combating bots and fake AI accounts. With over 100 million verified members, this could help decrease the overwhelming AI-generated noise that inundates users' feeds. It’s about time LinkedIn began addressing the AI issue, following in the footsteps of other companies like Meta and YouTube, which are also developing tools to tackle the flood of AI-created content.

      Vikhyaat Vivek is a tech journalist and reviewer with seven years of experience in consumer hardware, focusing on…

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