OpenAI has purchased Hiro, a startup focused on AI-driven personal finance.

      Hiro will be shutting down on April 20 and will delete all user data by May 13. Founder Ethan Bloch had previously sold Digit to Oportun for over $200 million, although the terms of that deal were not revealed. OpenAI, the San Francisco-based AI lab responsible for ChatGPT, has acquired Hiro Finance, an AI-driven personal finance planning startup, with Bloch and his team moving to OpenAI. Bloch announced this acquisition on LinkedIn, and OpenAI has confirmed it.

      The financial details were not disclosed, and Hiro has never publicized the amount it raised. The startup had around ten employees, all of whom will join OpenAI. Bloch did not provide further comments upon request.

      Founded in 2023, Hiro launched its AI tool approximately five months ago. The app supplied AI-based financial planning for users: individuals input their salary, debts, and monthly expenses, while the platform simulated various what-if scenarios to aid in financial decision-making.

      One significant design choice included a verification option for users to check the accuracy of the AI’s financial calculations, a purposeful feature given the known limitations of large language models in numerical reasoning.

      Hiro received backing from Ribbit Capital, General Catalyst, and Restive. Bloch is a serial entrepreneur with a proven history in fintech and consumer software. He sold Flowtown, a social media SaaS product launched in 2009, for $5 million. Later, he founded Digit, a digital-only bank aimed at automating consumer savings, which was acquired by Oportun in 2021 for over $200 million.

      Bloch has described Hiro as his fifteenth venture, having begun developing products at the age of 13, with the first thirteen failing. This acquisition marks his third exit.

      This is not OpenAI's first foray into the financial services sector; the company already positions ChatGPT as a resource for business finance teams. The Hiro acquisition enhances its talent pool in consumer financial planning, a field where specialized AI reasoning for budgets, debt paydown sequencing, and savings optimization requires a different approach than general-purpose chat. It remains unclear whether OpenAI plans to create a dedicated consumer financial planning product or integrate this expertise into its broader platform.

      Published April 14, 2026 - 8:17 am UTC