OpenAI takes over Hiro, a startup focused on AI-driven personal finance.
Hiro will cease operations on April 20 and erase all user data by May 13. Founder Ethan Bloch previously sold Digit to Oportun for over $200 million, although the specifics of the deal were not made public.
OpenAI, the San Francisco-based AI organization behind ChatGPT, has acquired Hiro Finance, an AI-driven personal finance planning startup, with founder Ethan Bloch and his team transitioning to OpenAI. Bloch shared the news of the acquisition on LinkedIn, and OpenAI confirmed it.
No details were provided about the terms of the acquisition, nor did Hiro disclose the amount of funding it had received. Hiro had about ten employees, all of whom will now join OpenAI. Bloch did not respond to a request for additional commentary.
Founded in 2023, Hiro launched its AI tool approximately five months ago. The app provided AI-assisted financial planning for users, who would input details about their income, debts, and monthly expenses. The platform then modeled various "what-if" scenarios to aid in financial decision-making.
A noteworthy feature was a verification option enabling users to validate the accuracy of the AI's financial calculations, which was a deliberate choice given that large language models are known to struggle with numerical reasoning.
The startup received backing from Ribbit Capital, General Catalyst, and Restive.
Bloch is a serial entrepreneur known for his successful ventures in fintech and consumer software. He sold Flowtown, a social media SaaS platform launched in 2009, for $5 million. He later founded Digit, a digital-only bank aimed at automating savings, which was acquired by Oportun in 2021 for over $200 million.
Bloch considers Hiro his fifteenth project, having begun product development at the age of 13, with the first thirteen projects failing. This acquisition marks his third successful exit.
This acquisition is not OpenAI’s first in the financial services sector, as the company already promotes ChatGPT as a resource for business finance teams. The Hiro acquisition brings in specialized expertise in consumer financial planning, an area that necessitates focused AI reasoning regarding budgets, debt repayment strategies, and savings optimization, which differ from the general-purpose chat model.
It remains uncertain whether OpenAI plans to create a dedicated consumer financial planning solution or integrate this expertise into its existing platform.
Published April 14, 2026 - 8:17 am UTC
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