Swedish pet insurtech Lassie secures $75M in Series C funding following its achievement of $100M in annual recurring revenue (ARR).

      Picture the moment when you welcome a new dog or cat into your life. It’s a blend of excitement and responsibility. There are veterinary visits, vaccinations, figuring out the right diet, managing regular check-ups, and always contemplating how to keep them healthy as they age.

      Most pet insurance only provides support after an expensive accident or illness occurs, failing to help you prevent those situations in the first place. Lassie’s product is based on a different understanding: equipping owners with the resources to care for their pets daily, not just when issues arise.

      Currently, the Stockholm-based insurtech Lassie has raised $75 million in a Series C funding round to expand its automated, preventive-focused pet care platform across Europe. This financing follows a successful commercial period in which Lassie exceeded $100 million in annual recurring revenue (ARR), a significant milestone for a pet-centric underwriting company.

      This funding round attracted interest from notable European investors, such as Balderton Capital, Felix Capital, Inventure, Passion Capital, and Stena Sessan, highlighting the growing enthusiasm for technologies that merge insurance with everyday wellbeing.

      Lassie was established to redefine pet insurance as more than just a safety net but as a proactive partner in animal health. Its app motivates pet owners to monitor diet, activity, and preventive health practices, allowing them to earn rewards and reduce premiums along the way. Concurrently, its backend employs automation and AI to simplify the claims process, sometimes completing reimbursements within minutes after users submit a bill.

      Achieving over $100 million in ARR places Lassie among the fastest-growing insurtech companies in Europe. Its primary markets include Sweden, Germany, and France, and the new funding will facilitate further expansion into key European regions.

      Additionally, the company intends to invest in its AI-driven claims process and preventive health technology, strengthen partnerships with brands like Lidl and Tractive, and consider complementary services within the wider pet care sector.

      Ultimately, Lassie’s progress reflects a shift in how people view pets: not merely as occasional expenditures but as family members whose health is a daily concern. It is creating an ecosystem where care, knowledge, and proactive habits are as integral to the offering as reimbursement for veterinary expenses.