If you're an Amazon Prime member, you can now access Alexa+ at no cost.
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Alexa+ is now accessible on Echo devices, the Alexa app, and the web.
Amazon has made Alexa+ available to all US users, and it's complimentary for Amazon Prime members. Over the past year, Amazon has been testing Alexa+ through an early access initiative, and it is now expanding the experience to a broader audience across Echo devices, the mobile app, and Alexa.com.
What is Alexa+?
Amazon
Alexa+ is a revamped version of Amazon's assistant, backed by advanced language models from Amazon Nova and Anthropic. Unlike the previous Alexa, which was limited to short commands, Alexa+ is crafted to comprehend natural, conversational requests and to manage more intricate tasks.
You don’t need an Echo speaker to utilize it; Alexa+ is functional on the web and within the Alexa app, resembling a full AI assistant rather than merely a feature of a smart speaker.
According to Amazon, users are engaging with Alexa+ about twice as much as they did with the standard version during its testing phase. The assistant can resolve more in-depth questions, assist with planning, and facilitate extended back-and-forth conversations as opposed to just handling individual commands.
How much does Alexa+ cost?
The pricing structure for Alexa+ is particularly intriguing. US Prime members receive unlimited access to Alexa+ as part of their current subscription. For non-Prime members, Amazon provides a limited free chatting experience via the Alexa app and Alexa.com.
Full access without a Prime membership is priced at $19.99 per month, which Amazon appears to position as a motive for individuals to subscribe to Prime.
What Alexa+ can do for you
Amazon
Alexa+ far surpasses the basic functions of setting timers and playing music. It can aid in meal planning, grocery orders, calendar management, email writing, shopping assistance, trip organization, and the development of smart home routines using natural voice commands. You can also use Alexa+ as a text-based chatbot for research, planning, and content creation through the web and mobile application.
Amazon has been progressively expanding Alexa beyond just smart speakers to various devices, including Samsung TVs, BMW cars, and wearables. It is also striving to compete with ChatGPT and Gemini by integrating Alexa into the web, indicating its pivotal role within Amazon's broader AI strategy.
By bundling Alexa+ with the Prime subscription, which millions already pay for, Amazon is making it likely that people will try Alexa+ just because it's accessible.
Manisha covers technology that is integral to daily life, from smartphones and apps to gaming and streaming.
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If you're an Amazon Prime member, you can now access Alexa+ at no cost.
Alexa+ is now broadly accessible in the US, offering Prime members complimentary access to Amazon's more conversational AI assistant, which operates across Echo devices, the Alexa app, and the web.
