Google's Gemini AI will handle your shopping without the need to switch between websites and applications.

Google's Gemini AI will handle your shopping without the need to switch between websites and applications.

      Google's Universal Commerce Protocol (UCP) facilitates AI shopping through the Gemini app and AI mode, allowing users to checkout using Google Pay and log in to seller sites with a single click.

      The latest trend in e-commerce is agentic shopping powered by AI. ChatGPT introduced a shopping experience in April of the previous year and later added a shopping research tool in November. Shortly after, Amazon launched conversational shopping features using its Alexa+ assistant, building on the earlier groundwork of the Rufus chatbot.

      Recently, Microsoft also incorporated a shopping and checkout system into Copilot. Google has now entered the market with a wide range of partners to support shopping through Gemini and AI Overviews. The initial step in this initiative is the Universal Commerce Protocol (UCP), a new standard encompassing everything from product discovery and purchasing to after-sales support.

      What does this entail?

      Imagine searching for a "bag with a leather strap and a silver chain" on Google Search. When recommendations appear in AI Mode, you'll notice a buy button beneath the product listing. Clicking it will take you straight to the checkout window, where you can pay using Google Pay.

      If you select a product but lack an account on the seller's platform, you can easily sign up using your Google Account with just one click. All your payment and shipping information will be retrieved from Google Wallet.

      Moreover, the entire shopping journey will be managed within the Gemini app or AI mode on desktop, eliminating the need to open any separate app or website. Additionally, PayPal payments will also be enabled in the future.

      What comes next?

      Google's collaborations with e-commerce platforms and payment service providers are extensive. The company aims to provide the agentic shopping experience to users worldwide.

      “UCP was developed in collaboration with industry leaders such as Shopify, Etsy, Wayfair, Target, and Walmart, and has the backing of over 20 others in the ecosystem, including Adyen, American Express, Best Buy, Flipkart, Macy’s Inc., Mastercard, Stripe, The Home Depot, Visa, and Zalando,” Google states.

      Google is also working on integrating loyalty point rewards into this new shopping experience, accessible via Gemini on mobile and AI Mode in Google Search.

      Nadeem is a technology and science journalist at Digital Trends.

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Google's Gemini AI will handle your shopping without the need to switch between websites and applications. Google's Gemini AI will handle your shopping without the need to switch between websites and applications. Google's Gemini AI will handle your shopping without the need to switch between websites and applications. Google's Gemini AI will handle your shopping without the need to switch between websites and applications. Google's Gemini AI will handle your shopping without the need to switch between websites and applications.

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Google's Gemini AI will handle your shopping without the need to switch between websites and applications.

This innovative agentic shopping experience, available in Gemini and AI Overviews, will also feature the ease of loyalty point rewards, while it automatically retrieves shipping information from Google Wallet.