Bilibili World 2025: Hideo Kojima of Death Stranding 2 attracts large crowds at Shanghai's ACGN event.

Bilibili World 2025: Hideo Kojima of Death Stranding 2 attracts large crowds at Shanghai's ACGN event.

      Bilibili World 2025 (BW2025), a leading ACGN (Animation, Comics, Games, and Novels) convention in Asia, was held from July 11 to 14 at the National Exhibition and Convention Center in Shanghai. The event gathered more than 700 exhibitors, creating a vibrant summer celebration for gaming enthusiasts in China.

      Prominent game developers like Tencent, NetEase, miHoYo, and others showcased a variety of popular titles. Attendees flocked to experience Tencent’s Delta Force: Hawk Ops, NetEase’s Beyond The Realm, Kuro Games’ Wuthering Waves, miHoYo’s Honkai: Star Rail, Hypergryph’s Arknights, as well as hit games from Sony and Ubisoft. The expansive venue hosted live demonstrations, competitions, and community activities.

      Game creator Hideo Kojima took center stage to promote Death Stranding 2: On the Beach, an action-adventure game released last month by Kojima Productions and Sony Interactive Entertainment. Kojima thanked Chinese players for their support, highlighting that the original Death Stranding has exceeded 20 million players globally. He announced that Death Stranding 2: On the Beach would soon receive a Chinese voice-over update through a free patch for the PS5 version.

      Also present was renowned Japanese manga author Kafka Asagiri, famous for Bungou Stray Dogs. He engaged with fans, signing autographs and expressing gratitude to Chinese readers for their support of his novels, manga, and artbooks. Many fans attended specifically to meet Asagiri and were excited to interact with him face-to-face.

      Another eagerly awaited Chinese title, Wuchang: Fallen Feathers, is a single-player action RPG that fuses late-Ming Dynasty history, southwestern Sichuanese culture, and Lovecraftian horror into a dark fantasy "soulslike" experience. Its nearly 200-square-meter booth featured ancient Chinese-style architecture, prompting long lines of players eager to try out the game demo, face tough bosses, and explore in-game environments. The game is set to launch on July 24.

      Jessie Wu is a tech reporter based in Shanghai, focusing on consumer electronics, semiconductors, and the gaming industry for TechNode. You can connect with her via e-mail: [email protected].

Bilibili World 2025: Hideo Kojima of Death Stranding 2 attracts large crowds at Shanghai's ACGN event.

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Bilibili World 2025: Hideo Kojima of Death Stranding 2 attracts large crowds at Shanghai's ACGN event.

Bilibili World 2025 (BW2025), a significant ACGN (Animation, Comics, Games, and Novels) convention in Asia, occurred from July 11 to 14 at the National.