Samsung unveils its OLED lineup for 2025, with prices beginning at only $1,300.

      If you're in the market for a new television that suits both your living space and your budget, Samsung has introduced its 2025 OLED range, which includes three next-generation series starting at $1,300. The company announced these new OLED models—S95F, S90F, and S85F—on Wednesday, highlighting their advanced OLED Glare-Free technology that enables viewing from any angle without compromising picture and color quality.

      "No two homes are identical, and we understand that for many consumers, factors like sunlight and ambient light are crucial when selecting the right TV for their environment. We aim to provide them with greater flexibility to enjoy their content anywhere, anytime, without sacrificing outstanding picture quality and color fidelity,” stated Lydia Cho, Head of Product for Home Entertainment at Samsung, in a press release. “Our flagship S95F series delivers all this and more, showcasing our most advanced OLED Glare-Free technology to date while ensuring deep blacks, pure whites, impressive contrast, and truly stunning, Pantone-validated colors. Coupled with our cutting-edge 4K processor, an enhanced refresh rate, and a 30% increase in brightness, you’ll experience the most lifelike image possible on a Samsung OLED TV.”

      Here’s how the three models of the Samsung 2025 OLED TV compare.

      **Samsung 2025 OLED S95F Series TVs**

      Samsung

      The S95F series, regarded as the premium line, features screen sizes ranging from 55 inches to 77 inches, with an 83-inch model due to launch soon. Beyond minimizing glare and reflections from various lighting sources, it utilizes the NQ4 AI Gen3 processor, which enhances graphics to 4K resolution and optimizes gameplay performance with Motion Xcelerator at 165Hz.

      - 55-inch S95F: $2,300

      - 65-inch S95F: $3,300

      - 77-inch S95F: $4,500

      **Samsung 2025 OLED S90F Series TVs**

      Samsung

      The S90F series also operates on the NQ4 AI Gen3 processor and features AI Motion Enhancer Pro, which refines and smooths fast-moving images so you won’t miss a moment, particularly during sports events. This series offers six screen size options from 42 inches to 83 inches, with prices starting at $1,300.

      - 42-inch S90F: $1,300

      - 48-inch S90F: $1,500

      - 55-inch S90F: $1,800

      - 65-inch S90F: $2,500

      - 77-inch S90F: $3,500

      - 83-inch S90F: $5,400

      **Samsung 2025 OLED S85F Series TVs**

      Samsung

      The S85F series is powered by the NQ4 AI Gen2 processor and uses AI to enhance the details and colors of every image through Color Booster Pro. The available screen sizes range from 55 inches to 83 inches, starting at $1,500.

      - 55-inch S85F: $1,500

      - 65-inch S85F: $2,000

      - 77-inch S85F: $3,000

      - 83-inch S85F: $4,500

      The 2025 OLED TVs also feature Samsung Vision AI, which assists viewers in engaging with movies and shows through AI-driven tools, such as click-to-search for accessing content recommendations and actor bios, as well as Live Translate for translating foreign languages during live broadcasts. Additionally, users can control the TV using their Samsung Galaxy Watch via Universal Gestures, enabling screen scrolling by rotating the watch or navigating back to the previous menu by making a fist.

      The pricing for the 2025 OLED TV lineup follows the recent release of Samsung's QLED TVs and soundbars. This announcement also comes just a week after Sony introduced its 2025 Bravia OLED TV lineup in Tokyo, including the Bravia 8 Mark II QD-OLED, which is reportedly 125% brighter than the A95L and will be available in both 55-inch and 65-inch sizes later this year.