Netflix is experimenting with its own voice search functionality, and it appears to be less annoying.

      A new beta feature allows a select group of Netflix users to perform mood-based searches using AI voice technology.

      Finding something to watch on Netflix can sometimes feel tedious. To address this, Netflix has discreetly introduced an AI-driven voice search feature for a limited number of users in the US (via The Verge).

      Rather than entering a title, you can simply describe your mood, and Netflix will handle the rest. Although still in beta, initial feedback has been positive.

      How does Netflix's voice search function?

      Netflix

      Users currently able to access this feature are prompted to press the Netflix button on their remote, which presents mood-oriented options such as “I need a good cry” or “watch in the background.”

      There’s also an "Ask" button that initiates the AI voice search. Users can speak naturally, and Netflix will reply with text-based recommendations on the screen. However, there is no vocal output from Netflix.

      A Reddit user who discovered the feature on a Sony A80J Google TV described it as a long-anticipated addition that worked exceptionally well right from the start.

      Initial testers have found it impressively responsive, even managing unconventional requests like “I had too much coffee today, what should I watch,” which yielded a relaxed comedy special and the Headspace Guide to Sleep.

      You can further refine your options with follow-up questions like “more unhinged” or “more bittersweet.” Currently, the voice search feature on Netflix does not utilize your viewing history, meaning the recommendations are not tailored to you.

      Why doesn’t Netflix simply use the built-in search on your TV?

      Netflix

      Presently, the feature operates on Chromecast with Google TV and TCL Google TV devices, but it is not available on Roku or Fire TV. This is likely because Netflix prefers users to search within its own app, rather than being redirected to a universal search that includes results from competitors.

      When utilizing the mic button on platforms like Hulu or Disney Plus, you're typically directed to Google, Roku, or Amazon’s unified search. Netflix, similar to YouTube, has sufficient market influence to manage this internally.

      There has been no announcement regarding a broader rollout, but if this beta proves successful, the era of aimlessly scrolling through Netflix could soon be a thing of the past.

      Manisha Priyadarshini is a tech and entertainment writer with over nine years of editorial experience.

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