G2A appoints CVC veteran Krzysztof Krawczyk as the chair of its advisory board.

      The Polish-founded digital marketplace, which has achieved nearly $400 million in annual GMV without outside funding, is bringing in one of Central Europe’s most seasoned private equity professionals to steer its next stage of mergers and acquisitions (M&A) and international growth. After 16 years of organic expansion, G2A is inviting an external figure to participate.

      Founded in 2010 as an online video-game shop, the Polish digital marketplace has evolved into one of the largest platforms for digital entertainment globally. This week, it announced that Krzysztof Krawczyk has acquired a minority interest in the company and will take on the role of Chairman of the Advisory Board.

      Krawczyk recently managed the Warsaw office of CVC Capital Partners, a worldwide private equity firm, where he spent a decade building its Polish portfolio. His involvement in a self-funded marketplace is somewhat unconventional by Central European standards, which is intentional.

      G2A presents this development as an essential step in scaling an organization that claims to have reached institutional scale without needing outside capital.

      The details surrounding the announcement reveal that G2A now has an annual gross merchandise value of almost $400 million, an EBITDA exceeding $20 million, and consistent double-digit year-on-year growth. The platform caters to over 35 million users in 180 countries and experienced more than 200 million visits in 2025.

      The company has indicated that sectors like software, gift cards, subscriptions, and e-learning constitute nearly half of its overall business; the gaming-key trade that characterized its early years is no longer the sole focus.

      The financial metrics presented are what private equity managers typically term EBITDA-positive growth at scale, representing the less common European internet business: profitable, large, and developed without the consumption of subsidized capital.

      G2A asserts it is on course to surpass $1 billion in GMV "within the next few years." While no specific timeline is offered, it is the first instance of the company making such an ambitious goal public.

      This ambition is reflective of Krawczyk’s expected contributions. His credentials are well-established, having been appointed Head of Poland at CVC in September 2015 when the firm launched its Warsaw office. Prior to that, he led Innova Capital, a prominent mid-market PE firm in Central Europe, and CVC’s biography illustrates his nearly 30 years of experience in European private equity, including board positions in sectors such as telecoms, media, manufacturing, logistics, and healthcare across Central and Eastern Europe.

      G2A’s release mentions CVC managing assets exceeding “$180 billion,” though this figure seems understated. According to CVC’s own Q1 2026 activity update, total assets under management stand at €209 billion, with €151 billion of that fee-paying. At current exchange rates, this is closer to $225 billion. The scale of the company in which Krawczyk developed his career is, in reality, larger than the announcement suggests.

      What he offers G2A is more than just numbers. His expertise in growing businesses through acquisitions, expanding them geographically, and readying them for further capital stages constitutes the operational know-how typical in large-cap European private equity, and Krawczyk has been practicing this for nearly three decades. G2A identifies M&A as a key focus area.

      The company is seeking EBITDA-positive acquisition targets valued between $5 million and $350 million, especially in Asia and non-gaming digital sectors. This is a broad and strategic range, indicative of an investor aiming to buy and integrate rather than merely advise.

      G2A emphasizes that Krawczyk’s entrance is a partnership rather than a transition of control. Until now, the company has been family-controlled, with Bartosz Skwarczek remaining actively involved on the supervisory board. Krawczyk will chair the Advisory Board, which operates alongside Skwarczek as a strategic team rather than over him.

      The plan, as stated in the release, is to expand the board with international leaders from business, technology, and investment, a governance structure more common among later-stage US tech firms than European founder-led platforms.

      This governance shift is a significant aspect of the announcement. Companies that recruit prominent advisory boards typically do so because they anticipate external scrutiny from acquirers, partners, or future public-market investors, and wish to have a credible structure in place when that scrutiny arises. G2A is not suggesting an immediate IPO, but rather indicating that such considerations are no longer purely hypothetical.

      In addition to pursuing M&A, G2A is incorporating language related to artificial intelligence into its strategy. The release outlines an AI-native operational framework that encompasses security, fraud prevention, marketing, customer service, content generation, and seller verification, with agentic AI being employed to facilitate personalized, co-created shopping experiences.

      This includes some legitimate machine-learning infrastructure that any marketplace of G2A’s claimed scale would require to operate effectively. The market niche G2A is