In 2026, iPhones claim the top spot in the global smartphone market as Google Pixels experience significant growth.

      A contracting market, but two distinctly different success stories.

      The global smartphone market has recently experienced some upheaval, with Apple now comfortably at the forefront. In early 2026, iPhones have officially claimed the top position, while Google’s Pixel series is enjoying one of its best growth periods to date.

      Apple ranks first (for the first time ever in Q1)

      Recent data from Counterpoint Research reveals that Apple has achieved the No.1 global ranking in Q1 2026, marking the first time the company has ever led the market in a first quarter. Apple accounted for approximately 21% of the market share, surpassing Samsung's 20%, even as the overall smartphone market experienced a 6% decline year-on-year.

      What’s fueling this success, you might wonder? A combination of robust demand for the iPhone 17 series, attractive trade-in offers, and strong performance in key regions such as India and Asia-Pacific. In contrast, Samsung experienced a slight decline due to postponed launches and subdued entry-level demand, illustrating that even major players are not immune to current market slowdowns.

      Pixel’s subtle growth is the real surprise

      While Apple’s dominance isn’t particularly surprising, Google’s Pixel narrative adds an intriguing twist. The Pixel lineup reportedly saw approximately 14% year-on-year growth, despite challenges faced by the majority of the industry. This growth is attributed to Google’s focus on its strengths: AI features, computational photography, and a straightforward software experience. Additionally, the introduction of new models like the Pixel 10a contributed to boosting these figures.

      It's not yet contending with the top three, but that's not necessary for Pixel. Its strategy appears less focused on dominating sales volumes and more geared toward steadily establishing a loyal, high-end market segment. In a generally contracting market, this type of growth stands out. While Apple is busy claiming its title, Pixel is quietly establishing itself as one of the more intriguing contenders to watch in the future.

      Varun is a seasoned technology journalist and editor, possessing over eight years of experience in consumer technology media. His work encompasses...

      iPhone 18 series: Everything we know so far

      Two launches for the iPhone 18 series in one year. Apple's most ambitious iPhone strategy is underway, and here are all the details you need to know at this moment.

      The world, including potential buyers, critics, and competitors, watches Apple's iPhone closely. Year after year, the Cupertino giant has consistently unveiled the latest iteration of their smartphone technology every September across various Pro and non-Pro models. However, the iPhone 18 series may alter this tradition.

      This year could mark the first occasion the company divides its significant September event into two, focusing on different categories of the new iPhones. The premium models, including the Pro variants and the rumored Apple foldable, may launch this fall, while the more budget-friendly versions could debut in spring 2027. This makes it essential to familiarize yourself with the upcoming iPhone 18 series this year so you can strategize your upgrade (and prepare your finances) well ahead of time.

      I criticized the Galaxy S26 in my review, yet I still find it unexpectedly appealing.

      The Galaxy S26 initially failed to impress me as a flagship, but it gradually won me over as a smartphone.

      When I first tested the Galaxy S26, my expectations were tempered by my previous experiences with Samsung’s latest compact flagship. These concerns were well-founded, leading me to express my disappointment in my review. I found the camera hardware unoriginal, the charging speed lacking, and given the starting price of around $899, "safe" wasn’t exactly a glowing endorsement.

      Nevertheless, I was genuinely surprised that after spending more time with the Galaxy S26, it became a regular companion as my secondary phone. During this time, I grew quite fond of it. Despite its various shortcomings, it's frustratingly easy to like.

      X prepares dedicated messaging app as XChat launches on the App Store.

      Encrypted messaging, calling, group chats, editing options, and disappearing messages. It seems XChat is ready to provide a comprehensive offering.

      In early March, X (formerly Twitter) began testing a dedicated app called XChat among thousands of beta testers. With the testing phase now complete, the app is poised for public release. The Elon Musk-led company has confirmed that XChat is now available on the App Store, with a broader launch expected in the upcoming days. What’s the main objective?