Amazon's Leo satellite internet is set to launch soon and has already secured significant clients to compete with Starlink.
Amazon states that its long-postponed Starlink competitor is set to launch in mid-2026.
Amazon's delayed satellite internet service is nearing its launch date. In his recent letter to shareholders, CEO Andy Jassy stated that the company is "on the verge" of rolling out Leo, its low Earth orbit satellite internet service, which is expected to go live in mid-2026.
This announcement brings Amazon closer to competing with SpaceX's Starlink, though it is still trailing significantly behind its main competitor.
When will the Starlink competitor be available?
According to Jassy, Amazon currently has 200 low-orbit satellites in space and intends to deploy "a few thousand more" in the coming years. The initial release is scheduled for the middle of this year. To recap, Leo was originally known as Project Kuiper, which was initiated in 2019 and was renamed last year.
Amazon has indicated that it has already obtained revenue commitments from business and government clients. However, this service is not aimed at typical consumer broadband. Jassy noted that Leo will work in conjunction with Amazon Web Services, enabling enterprises and governments to transfer data for storage, analytics, and AI purposes. This gives Amazon a distinctive edge against Starlink, as Leo is not merely providing connectivity but also offering a broader AWS-integrated ecosystem.
Why Amazon believes it can attract customers
There is potential for converting Starlink users. Jassy mentioned that Delta Air Lines has chosen Leo as its future in-flight WiFi provider, with plans to implement it on 500 aircraft by 2028. Other clients mentioned include JetBlue, AT&T, Vodafone, DIRECTV Latin America, Australia’s national broadband network, and NASA.
Amazon's roster of initial customers suggests that companies are willing to invest in Leo as a viable alternative in the satellite internet arena. Nevertheless, Amazon still has ground to cover, as Starlink has nearly 10,000 satellites in orbit.
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Amazon's Leo satellite internet is set to launch soon and has already secured significant clients to compete with Starlink.
Amazon CEO Andy Jassy announced that the highly anticipated Leo satellite internet service is scheduled to launch in mid-2026, with contracts already established with enterprise and government clients.
