The future of Windows may feature a reduction in advertisements and distracting upsell prompts.
Microsoft is taking steps to make the OS “calmer” with fewer upsells and distractions.
Microsoft is reportedly addressing a major annoyance of Windows 11: the incessant ads and upselling. Scott Hanselman, one of the engineering leaders behind the upcoming Windows improvements, stated that the goal is to create a more “calm and chill OS with fewer upsells,” particularly in areas like the Start menu and system prompts.
This initiative follows years of user complaints about being steered toward services such as Edge, OneDrive, Microsoft 365, and even Copilot, often unexpectedly.
Why is Microsoft scaling back on ads?
Windows 11 has increasingly been a platform that not only runs applications but also promotes them. From Start menu suggestions to prompts during setup and fullscreen nudges, Microsoft has been quite aggressive in pushing its own ecosystem. Even those within the company have acknowledged this situation. The aim for a “calmer” experience signals an admission that Windows has become overly cluttered and needs to be revised.
That being said, don’t anticipate a complete removal of ads. The objective seems to be minimizing clutter rather than eliminating it altogether.
What changes might we see?
The primary change is straightforward: Windows will aim to sell you fewer products. Microsoft intends to cut down on promotions across the Start menu and the OS while also enhancing performance, tidying up the user interface, and reducing unnecessary prompts to create a smoother and less intrusive experience.
In addition to these updates, Microsoft is also considering other user-friendly modifications, such as potentially eliminating the requirement for a Microsoft account sign-in during setup, reinstating a movable taskbar, optimizing Windows 11 to run more efficiently on 8GB of RAM to compete with devices like the MacBook Neo, and re-evaluating the aggressive integration of Copilot AI into the OS. Collectively, this suggests that Microsoft is putting greater emphasis on enhancing the core experience instead of pushing its services.
Varun is a seasoned technology journalist and editor with over eight years of experience in consumer tech media. His work covers…
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The future of Windows may feature a reduction in advertisements and distracting upsell prompts.
Microsoft might be taking steps to tackle one of the most annoying aspects of Windows 11: the ongoing ads and upsells. Scott Hanselman, a key engineering figure behind the new Windows improvements, mentioned that the company is aiming to create a version of Windows 11 that is “calmer and more relaxed with fewer upsells.”
