Samsung's Galaxy S28 series might be the first to include a proprietary GPU.

Samsung's Galaxy S28 series might be the first to include a proprietary GPU.

      Samsung is reportedly set to introduce its custom GPU alongside the Exynos 2800.

      Samsung is heavily investing in its proprietary Exynos SoCs, with reports indicating that the upcoming Galaxy S26 series will utilize the recently launched Exynos 2600 chipset. This chip, manufactured using a 2nm process, promises significant improvements in performance and efficiency, thanks to its redesigned 10-core CPU, new Xclipse 960 GPU, and enhanced built-in NPU. However, Samsung seems to have even more substantial upgrades in store for future Exynos SoCs.

      A recent report from Hankyung (via Android Authority) indicates that Samsung has created its own GPU architecture and may unveil it with the Exynos 2800 in 2027. This means that the Galaxy S28 series could be the first to incorporate a custom Samsung GPU.

      In recent years, Samsung has depended on AMD's architecture for the GPUs in its latest flagship and mid-range Exynos chips. However, the report indicates that the company is not fully satisfied with simply licensing AMD’s designs.

      Samsung reportedly feels that a standard GPU design cannot adequately fulfill its ambitions for enhanced on-device AI performance and stronger software integration. By creating its own GPU architecture, the company could gain greater control over aspects such as AI tasks and overall efficiency, similar to the vertical optimization that Apple has achieved with its own silicon.

      Samsung's custom GPU aspirations may go beyond smartphones.

      Interestingly, the report suggests that Samsung does not intend to restrict its custom GPU technology to smartphones alone. The company may eventually expand its use to other devices, including smart glasses, infotainment systems for autonomous vehicles, and potentially even humanoid robots.

      Samsung has not yet confirmed these intentions, and the proposed timeline may shift, especially considering the challenges of developing proprietary graphics hardware. However, if these plans come to fruition, Samsung's transition to a fully custom GPU could represent a significant advancement for Exynos chips and herald a new generation of Galaxy devices with improved graphical performance and enhanced power efficiency.

      Pranob is an experienced tech journalist with over eight years of experience covering consumer technology. His work has been…

      Xiaomi’s S25 Ultra competitor features a DSLR-like physical zoom ring paired with a 200MP zoom camera.

      A 200MP periscope lens, continuous optical zoom, and a tactile zoom ring make Xiaomi’s latest Ultra flagship one of the most ambitious camera phones of the year.

      Following months of speculation and anticipation, Chinese smartphone maker Xiaomi has unveiled its competitor to the iPhone 17 Pro Max and Galaxy S25 Ultra: the Xiaomi 17 Ultra Leica Edition (alongside the standard Ultra version). Right from the start, it stands out as one of the best camera-focused smartphones released this year, featuring a circular rear camera configuration with a physical zoom ring akin to DSLR cameras.

      Xiaomi appears to be facing a memory crisis, which could affect Samsung and Apple in 2026.

      Xiaomi’s latest Ultra flagship serves as a clear warning: increasing memory costs are prompting brands to reconsider their pricing and configurations.

      Just a few days ago, I reported on how smartphone prices could rise across various segments, and now we are witnessing this theory come to fruition with the Xiaomi 17 Ultra. The base model of this device is priced higher than its predecessor, and neither Samsung nor Apple appears to be immune to this trend.

      To put things into perspective, last year, Xiaomi launched the Xiaomi 15 Ultra at CNY 6,499 for the entry-level version with 12GB of RAM and 256GB of storage. Meanwhile, the variant with 16GB of RAM and 512GB of storage retailed for CNY 6,999.

      8 tips and tricks for your new iPhone: from setup to storage, and more.

      Here are some useful suggestions to get you started with iOS.

      So, you received an iPhone for Christmas? Welcome! After spending a decade switching between Android devices, I returned to iOS with the iPhone 14 Pro in 2022, following an incident where my Samsung Galaxy S10e accidentally ended up in a pool while on holiday. Since then, I haven't looked back—aside from becoming more careful about checking my swimming shorts' pockets.

      I have gathered some helpful iPhone insights along the way. Here are a few pointers to get you started.

Samsung's Galaxy S28 series might be the first to include a proprietary GPU. Samsung's Galaxy S28 series might be the first to include a proprietary GPU. Samsung's Galaxy S28 series might be the first to include a proprietary GPU. Samsung's Galaxy S28 series might be the first to include a proprietary GPU. Samsung's Galaxy S28 series might be the first to include a proprietary GPU.

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OpenAI continues to investigate the idea of “ChatGPT ads,” despite earlier indications that it was reconsidering this approach in order to enhance response quality. According to The Information, the company is thinking about introducing sponsored content that could be prioritized for inclusion in ChatGPT answers.

This is significant for a straightforward reason: if paid placements appear alongside advice, it may influence your clicks and purchases. However, this does not guarantee that ads will definitely be implemented. Companies are perpetually testing features, and this is more about concepts and prototypes than an actual rollout.

In a statement to The Information, OpenAI acknowledged this direction, stating that it is “exploring what ads in our product could look like,” while reiterating its commitment to maintaining user trust.

Prototypes indicate ad placement

The report suggests one concept where the model would prioritize sponsored content to ensure it shows up in responses. Another design proposed would feature sponsored information displayed in a sidebar next to the main ChatGPT response area.

Sidebar placement is easier to interpret quickly since it resembles traditional advertising space. In contrast, incorporating sponsored suggestions directly into an answer is more complex, as the user interface may create the impression of a unified recommendation.

Shifts in the timeline

This situation seems to fluctuate between "not at this moment" and "still being considered." After ad-related terms appeared in the Android beta, a subsequent report indicated that OpenAI had stalled ad development as leadership concentrated on quality, influenced by ongoing advancements with Gemini.

The Information now reports new advertising concepts again, implying that the notion remains alive, albeit temporarily deprioritized.

What to look for next

If “ChatGPT ads” progress beyond the prototype stage, the first indication will be disclosure: clear sponsorship labels, uniform placement across platforms, and settings that clarify personalization. The second indication will be the location of paid content, whether it remains in a sidebar or begins to integrate into the main responses.

However, there is currently no set date for implementation. Until OpenAI shares specific product details, consider this as testing and pay attention to its reactions to Google’s Gemini initiative.

---

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Samsung's Galaxy S28 series might be the first to include a proprietary GPU.

Samsung is said to be working on its own GPU, which may be introduced alongside the Exynos 2800 in the Galaxy S28 series.