TNW Backstage interviews the founder who transformed flower delivery.
This week on TNW Backstage, we take a look at the flower business from a fresh perspective. In the latest podcast episode, we go beyond the stunning bouquets to explore the digital trends, innovative models, and market shifts that are transforming the industry.
Aron Gelbard, co-founder and CEO of Bloom & Wild — the UK’s leading online flower delivery service — guides us through these changes. Established in 2013, Bloom & Wild has revolutionized the traditional flower industry by transitioning it online and introducing the now-iconic letterbox delivery system. Aron discussed the scaleup’s journey, business strategy, and advice for other entrepreneurs during a presentation at last year’s TNW Conference. We revisit that session in the latest TNW Backstage episode and give a sneak peek of the founders and insights that will be featured at this year's event.
You can listen to the episode on Spotify, on our dedicated podcast site, or through the media player located at the bottom of this article.
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TNW Backstage provides a behind-the-scenes look at TNW Conference and the technology shaping our world. If you missed any episodes, you can catch up below:
In our first episode, we discussed data privacy and Meta’s contentious "pay or consent" approach with Ron de Jesus, the first ever Field Chief Privacy Officer.
Episode two featured comedy creator Derek Mitchell and TNW co-founder Boris Veldhuijzen van Zanten discussing the role of humor in tech.
Our third episode explored brain-computer interfaces with MindAffect CEO Jennifer Goodall.
Episode four focused on the future of personal audio with musician and Breggz founder Xander de Buisonjé.
To mark the launch of the podcast, we're providing an exclusive discount on tickets to TNW Conference, scheduled for June 19 and 20 in Amsterdam. Look for the offer hidden in each episode of TNW Backstage.
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TNW Backstage interviews the founder who transformed flower delivery.
This week on TNW Backstage, the guest is Aron Gelbard, co-founder and CEO of Bloom & Wild, which is the highest-rated online flower delivery service in the UK.