Samsung's The Frame Pro eliminates cables to transform your TV into a piece of art.

Samsung's The Frame Pro eliminates cables to transform your TV into a piece of art.

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      Some individuals take pleasure in showcasing the latest and largest television in their home, while others prefer a TV that is more discreet and harmonizes with their home décor. In recent years, manufacturers have been focusing more on the latter audience, a trend initiated by Samsung’s launch of The Frame TVs, which are designed to resemble artwork when not in use.

      The original Frame was released in 2017 and has seen annual updates since, but Samsung is now introducing a revamped version called The Frame Pro. It boasts an impressive aesthetic, albeit at a premium price.

      First revealed at CES this year, Samsung has now provided further information on The Frame Pro, including its pricing. The Pro model features a Neo QLED display that delivers brighter colors, sharper contrasts, and deeper blacks, powered by an NQ4 AI Gen3 processor for enhanced picture quality. It also has an Anti-Reflection with Matte Display feature to give the TV a more artistic appearance when turned off, along with a slim mount that allows the TV to sit flush against the wall—effectively camouflaging it as art.

      A major hardware upgrade for those who appreciate the aesthetics of their television is the Wireless One Connect Box. This box offers HDMI and USB inputs for The Frame, and in the standard model, it connects to the TV via a cable. In the Pro version, all inputs will transmit wirelessly from up to 30 feet away, leaving only a power cord connected to the TV.

      “Samsung pioneered the Art TV category when we first introduced The Frame, demonstrating how a TV can seamlessly blend into your environment and enhance any aesthetic,” stated Lydia Cho, Head of Product for Home Entertainment at Samsung Electronics America. “Now, with more consumers using The Frame as their primary television, we’re launching The Frame Pro with a Neo QLED display and remarkable picture enhancements, offering you the complete package—a stunning artistic piece and a performance powerhouse—encased in a sleek, elegant, and customizable design.”

      Both the basic Frame and the upgraded Pro variant will utilize Samsung’s Vision AI for functionalities such as live translation and picture enhancement. The Frame Pro will be offered in the following sizes and prices:

      - 85” Class The Frame Pro: $4,299

      - 75” Class The Frame Pro: $3,199

      - 65” Class The Frame Pro: $2,199

      The latest version of The Frame is available in these sizes and prices:

      - 65” Class The Frame: $1,799

      - 55” Class The Frame: $1,299

      - 50” Class The Frame: $1,099

      - 43” Class The Frame: $899

      The new models can now be ordered on Samsung’s website.

      Georgina has served as the space writer at Digital Trends for six years, focusing on human space exploration and planetary topics…

      Samsung’s new Galaxy Buds 3 and Buds 3 Pro resemble AirPods with AI capabilities.

      Due to precise leaks, we already anticipated that Samsung was set to unveil a new generation of Galaxy Buds wireless earbuds bearing a strong likeness to Apple's AirPods Gen 3 and AirPods Pro. However, we were unaware of how closely Samsung would adhere to Apple's design approach.

      If imitation is indeed the highest form of flattery, Apple should be feeling quite flattered. The new Galaxy Buds come remarkably close to Apple's aesthetics, even matching the pricing: $180 for the Galaxy Buds 3 and $250 for the Galaxy Buds 3 Pro (one dollar more than Apple's pricing). Both models are available for preorder today and will hit stores starting July 24.

      Samsung is also expanding its microLED TV range, with new sizes starting at $110K.

      In line with the saying “go big or go home,” Samsung is enhancing its microLED TV lineup with the introduction of 89-inch and 101-inch MS1B models, in addition to the massive 114-inch MS1C Class TV, complementing the existing 110-inch model. Pricing begins at an impressive $110,000.

      Featuring minimalist designs, these TVs serve as striking statement pieces and entertainment systems that sit flush against the wall. Thanks to the Infinity Screen design, the visuals integrate seamlessly with the wall behind, making these TVs an integral part of your room’s decor.

      Onn 4K Pro vs. Chromecast with Google TV 4K: $50 streaming devices go head-to-head.

      There is an almost four-year gap between the Chromecast with Google TV 4K and the newly launched Onn 4K Pro. Phil Nickinson / Digital Trends.

      You’ve read our review of the Onn 4K Pro. You’ve watched our video on the Onn 4K Pro. You’ve seen a new leader in the Google TV category on our best streaming devices list. And you still

Samsung's The Frame Pro eliminates cables to transform your TV into a piece of art. Samsung's The Frame Pro eliminates cables to transform your TV into a piece of art. Samsung's The Frame Pro eliminates cables to transform your TV into a piece of art. Samsung's The Frame Pro eliminates cables to transform your TV into a piece of art. Samsung's The Frame Pro eliminates cables to transform your TV into a piece of art.

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