Your upcoming phone might shift colors during the day.

      Where Tomorrow Electrifies Today

      Infinix

      If you have an Ultramarine iPhone 16 and find the color unappealing, what options do you have? Typically, you might wait until your next upgrade (potentially to an iPhone 17) to get a different color. But what if you become tired of your phone's color daily? This is where Infinix's new E-Color Shift 2.0 technology comes in. Unveiled at MWC 2025, this groundbreaking technology could enable you to continuously customize your smartphone’s appearance.

      With E-Color Shift 2.0, you can tailor your device’s look using dynamic, interactive color transitions based on your chosen preferences and environmental factors. The technology offers six patterns and six color palettes, resulting in 30 distinct combinations.

      You can also take advantage of the AI-Recognize Mode within E-Color Shift, which utilizes AI-driven modules to automatically modify the color of your phone's back cover according to various elements such as weather, wallpapers, and your surroundings. This creates a fluid and evolving aesthetic experience.

      As Liang Zhang, Deputy General Manager at Infinix Mobility, notes: “We are looking into expanding customization options through a software application, allowing up to 60 customizable areas on the hardware, each supporting different colors. Users can also personalize their phone's back cover by displaying the time, mood, and other information in a matrix format. This approach enables users to showcase their individuality and communicate unique information through distinctive phone designs, moving beyond simple color changes. This gives their device a refreshed appearance and sensation.”

      While it is unlikely that future phones, such as the Samsung Galaxy S26 or Apple iPhone 17, will incorporate E-Color Shift, this technology may eventually find its way into new smartphones in the years to come. The critical question remains: What will be the battery consumption? If the power demands are manageable, E-Color Shift 2.0 could revolutionize the market.

      In the meantime, consider your next phone purchase carefully. You’ll be living with that color for a year or more, depending on your upgrade frequency.

      Bryan M. Wolfe has over ten years of experience as a technology writer, focusing on mobile.

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