Apple Podcasts is taking video more seriously by introducing several features inspired by YouTube.

      With offline downloads, Picture-in-Picture, and a dedicated video hub, iOS 26.4 transforms Apple Podcasts into a platform that creators can no longer overlook.

      For years, the Apple Podcasts app technically supported video, but it was rarely used. Creators overlooked it, and listeners lost interest. Meanwhile, platforms like YouTube and Spotify quietly developed their video podcasting empires. However, this could change with the iOS 26.4 update, which Apple hopes will make a difference.

      Recently, video podcasting has surged in popularity, with audiences gravitating towards platforms that prioritize this format. Despite being an iPhone user, I personally prefer consuming podcasts on YouTube (I even briefly subscribed to Premium).

      So, why did it take Apple so long to respond?

      Eventually, Apple began to take notice, albeit slowly, and iOS 26.4 is a result of their decision to become more competitive. The updated Podcasts app has been restructured from the ground up. The most significant enhancement is the ability for users to switch between audio-only and video mode with a single tap, thanks to a button located just below the playback bar.

      Offline viewing is now available, a feature that is more impactful than it may seem. No one wants interruptions from buffering during an episode, especially when they anticipate poor coverage. Additionally, playback speed can now be adjusted up to 2x, allowing users to complete 90-minute podcasts in just 45 minutes.

      Apple Podcasts has also introduced captions for both video and audio. The newly created Video hub is dedicated to showcasing available video content within the app. Another noteworthy feature is Picture-in-Picture, which allows users to minimize an episode into a small window, freeing up the main screen for other tasks like checking a buzzing WhatsApp group, reading emails, or scrolling through X.

      Despite these enhancements making Apple Podcasts a more usable platform, a crucial question remains: is the company too late to make an impact? Apple has set up a robust infrastructure, but it will only be effective if podcasters and creators participate.

      Many creators have already chosen YouTube, where they can make substantial income from ads or brand partnerships. If this trend continues, the Video hub on Apple Podcasts risks becoming an empty shell, which I truly hope does not happen.

      For over five years, Shikhar has consistently simplified developments in consumer tech.

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