Google's virtual try-on application now assists you in finding and purchasing outfits that are customized for you.
Doppl has simplified the process of finding, trying on, and purchasing your next favorite outfit.
Earlier this year, Google launched an app called Doppl that utilizes AI to help users visualize various outfits on themselves. The platform has now incorporated a shoppable discovery feed that presents outfit suggestions along with direct links to retailers.
According to a recent blog post by Google, the goal of this new feature is to assist users in "discovering new favorites," trying them on a virtual avatar, and making purchases directly within Doppl. This discovery feed acts as a personalized style stream, showcasing outfit recommendations tailored to individual preferences and past interactions.
Google asserts that nearly all featured items in the discovery feed are available for purchase and include direct links to retailers, making it easy for users to transition from outfit browsing to purchasing. The feed also includes AI-generated videos of items, providing users with a clearer understanding of how an outfit may fit and move in real life.
The design of Doppl’s discovery feed appears to be influenced by shopping functionalities on short-form video platforms like TikTok and Instagram, where creators can attach quick buy links to products featured in their videos. However, by leveraging AI for personalized outfit suggestions, Doppl delivers a more tailored shopping experience compared to these platforms. Additionally, by integrating outfit exploration, virtual try-on, and shopping links into one feed, Google's app simplifies the entire shopping experience, removing the necessity to navigate multiple websites or applications.
The shoppable discovery feed is currently being launched in the US for users aged 18 and older. You can try it out by downloading the Doppl app available for both Android and iOS. The app is free to use and has the potential to transform how individuals shop for clothes online. Nonetheless, initial feedback indicates that it still needs improvement before it can be regarded as a disruptor in the market.
Pranob is a well-experienced tech journalist with over eight years of expertise in consumer technology coverage.
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Google's virtual try-on application now assists you in finding and purchasing outfits that are customized for you.
Doppl, the virtual try-on app powered by Google's AI, has introduced a shoppable discovery feed that provides outfit suggestions along with direct links to retailers.
